The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Myanmar.
Consumers are increasingly adopting a preventative approach to maintaining good health, which continues to drive interest in vitamins and dietary supplements in 2023. Established brands continue to dominate sales as brand loyalty is relatively high…
In 2023, baby food has seen retail price increases, especially for imported products, due to the weakening of the local currency. Despite these challenges, the category remains promising, driven by growing adoption rates and repeat purchases among…
In 2023, Myanmar's recovery from the COVID-19 pandemic and military coup faces new challenges due to global inflation. Soaring prices have led to decreased purchasing power, prompting a shift in snack consumption patterns. Consumers are downtrading…
Retail in Myanmar witnessed double-digit growth in current value terms in 2022 but this was largely driven by high inflation and the depreciation of the local currency exchange rate. Households became more price sensitive amidst declining purchasing…