Malaysia

Antacids continued as the key driver of growth within digestive remedies in 2023. With Malaysians returning to their stressful, on-the-go lifestyles, they were less likely to eat healthy meals and were hence more prone to digestive complaints, such…

Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…

The leading chained players in discounters have been eyeing potential expansion opportunities in the wake of the COVID-19 pandemic, as the improved situation has made it easier for them to justify greater investment in outlet growth. Players have…

Demand for dishwashers in Malaysia has been heavily influenced by the reduced presence of expatriates, who traditionally constituted a significant customer segment for this appliance. The adoption of remote working policies by businesses, both local…

The full lifting of COVID-19 restrictions was seen in 2022, which led to the reopening of the economy and international borders. Many consumers returned to socialising, the office and school, as they were no longer confined to the home. They were…

In 2024, dog food in Malaysia is set to maintain the same trend seen in 2022 and 2023, with slow retail volume growth, and stronger current value growth. One of the factors driving growth in the last few years has been consistent low growth in the…

Further retail volume and current value growth is expected across drinking milk products in 2023. The constant strong upward trajectory in the demand for drinking milk products through the review period, including the Coronavirus (COVID-19) crisis of…

Olive oil saw retail volume sales decline in 2023 at the same time as witnessing current value growth as unit prices continued to rise significantly. Most of the brands operating in the category, including Bertolli, Colavita, Naturel, and Filippo…

Sales in energy drinks are only seeing modest off-trade growth, as the category has a fairly limited consumer audience and faces competition from other soft drinks. On the positive side, the revival of domestic and international travel helps to…

Despite macroeconomic adversity on a global scale, tourist demand in 2023 was on the rise, with a growing number of visitors taking their holidays in Malaysia. Consumer demand has also been shifting from manufactured goods back towards services now…