Malaysia

Sports nutrition continued to see dynamic growth in constant value terms in 2023, as consumers returned to their active lifestyles. Sales also benefited from opening of more gyms and fitness centres, following the ending of various pandemic-related…

A return to more active lifestyles fuelled growth in sportwear in 2023, with performance apparel and performance footwear, in particular, benefitting from the resumption of outdoor sporting activities. The reopening of the country’s borders to…

Retail sales of staple foods in Malaysia recorded continued growth in volume terms in 2023. This was in spite of rising food prices, thanks to the weakening of the local currency, the ringgit, against the US dollar, which brought about higher import…

Jom Cha by Farm Fresh is one of the latest street stalls/kiosks serving varieties of drinks such as bubble tea. One of the marketing tactics employed is the use of renowned fresh milk, Farm Fresh, which is produced locally and enables the player to…

In 2023, medicated confectionery and standard mints are posting the most significant current value growth within sugar confectionery overall in Malaysia. During the pandemic and as a result of subsequent extremely hot weather, local consumers turned…

Sun care turned in a positive performance in Malaysia in 2023, with strong sales seen in volume and current value terms, driving mainly by growth in sun protection which was boosted by the boom in inbound tourism. Mass sun protection products from…

Demand for sunglasses in Malaysian remains strong in 2024, with more consumers willing to invest in purchasing new products. This is partly thanks to the resurgence of international travel and increasingly active lifestyles. The revival of…

Like hypermarkets, the supermarkets channel struggled for growth during the pandemic as consumers adjusted their shopping behaviour. Due to the restrictions in place and the fear of contagion, alongside a shift to home working arrangements, many…

Home care disinfectants saw a retail volume decline in 2022, after the pandemic high. However, the habit of using such products remains, especially amongst many younger consumers, and those with children, and growth resumed in 2023. Consumers…

Domestic sweet biscuit manufacturers in Malaysia, notably Munchy Food Industries and Perfect Food, are enjoying the benefits of a strong supply chain in 2023, owing to their ability to source key raw materials such as flour and sugar, locally.…