Malaysia

We note a trend towards premiumisation in retail tissue in 2023 in Malaysia. This is evidenced by Vinda Deluxe (Vinda Malaysia Sdn Bhd) continuing to grow its share. This player uses strong marketing and promotional campaigns across online platforms,…

Retail sales of rice saw continued growth in volume terms in 2023. This was in spite of the rising price of imported rice, thanks to the depreciation of the local currency, the ringgit, and disruptions to the global supply chain. Malaysia imports a…

RTD coffee is seeing fairly stable, albeit low, volume sales in both on-trade and off-trade terms. This is supported by the popularity of coffee in the country overall, with reports in mid-to-late 2023 citing Malaysia as ranked third in Asia Pacific…

Fountain sales and on-trade volume growth are supported in RTD tea, in part due to the expansion of hotels in Malaysia, such as the Hyatt Place Kuala Lumpur, INNSiDE by Meliá Kuala Lumpur, and Courtyard by Marriott Melaka. It has become the norm for…

Wine-based RTDs was the most dynamic category in total volume terms in 2022. This was a turnaround in fortunes for a category which was in decline even before the pandemic. The category benefited from the lifting of restrictions on bars/pubs and…

With consumers having returned to normal, busy lifestyles and COVID-19 related restrictions having been lifted, dining out was once again a popular option for consumers in 2023. In the midst of hectic schedules, consumers only cooked at home…

In Malaysia, glass bottles are the dominant pack type used in ketchup packaging. These bottles, whether cylindrical or sporting unique shapes, offer a distinct advantage – transparency. Consumers can easily see the rich colour and consistency of the…

The rate of growth in demand for sauces, dressings and condiments packaging accelerated sharply during 2020. Demand for cooking sauces, dry sauces, herbs and spices, and bouillon recorded major spikes in their packaging unit volumes used in this…

Savoury snacks in Malaysia is grappling with a persistent disruption in the supply of raw materials in 2023. This supply shortage, coupled with price increases, has led to a surge in production costs, particularly impacting potato chips and other…

Chained self-service cafeterias continued to see low levels of popularity in Malaysia at the end of the review period. The Ikea Restaurant brand maintained its dominant position in the market. Indeed, there are no other players with a significant…