Malaysia

Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks…

As processed fruit and vegetables are commonly used ingredients in foodservice, the continued recovery of foodservice industry in 2023 had a positive impact on demand. Indeed foodservice volumes grew much faster than their retail counterparts, thanks…

Metal food cans remain the dominant pack type for shelf stable fruit and vegetables in Malaysia. This dominance, extending to products like beans, fruits and tomatoes, has persisted for years, with no changes seen in 2023. The primary reason behind…

Chilled processed meat is only packaged in flexible plastic in Malaysia. This encompasses a variety of formats, including hermetically sealed packs, flow wraps, overwraps and other non-stand-up pouch materials. Flexible plastic offers a significant…

Retail volume sales of processed meat, seafood and alternatives saw modest growth in 2023, continuing the trend of the previous year. Products such as chilled processed meat have a low level of demand in Malaysia, due to an overwhelming consumer…

Growth in packaging demand accelerated sharply in ready meals during 2020. COVID-19 led to consumers spending more time at home, while foodservice outlets were forced to close for an extended period. In this context, demand for ready meals grew as an…

Post-pandemic the demand for refrigeration appliances has dropped in Malaysia, largely thanks to the decrease in purchases of freestanding fridge freezers, a segment that had previously seen significant growth. The decrease was a result of a…

The ageing population in Malaysia acted as a key driver of growth in retail adult incontinence in 2023. We also note that Rx/reimbursement adult incontinence is not relevant in the country, which further supports growth in a retail sense.

Celebrating its first year in the Malaysian market, TikTok Shop has become the fastest-growing emerging e-commerce player in Southeast Asia, operating as an online marketplace within the TikTok video-sharing platform. The player attributes its…

Following reopened borders and lifted restrictions in 2022, Malaysia's retail sector witnessed a surge in consumer revenge spending throughout the year. However, starting from the second quarter of 2023, the trend showed signs of decline as consumer…