Malaysia

Depilatories remained a highly consolidated category in Malaysia in 2023. Reckitt Benckiser continued to dominate hair removers/bleaches with its brand Veet, with the brand still gaining value share, while Procter & Gamble maintained its dominant…

Deodorant sprays posted the most dynamic growth within deodorants in Malaysia in 2023, rising fastest in both volume and current value terms as the format gained greater appeal among local consumers. Many brands of deodorant sprays have been…

Wider acceptance is boosting the use of personal debit cards in Malaysia. The rising popularity of personal debit cards underpins the growth in the number of cards and volume and value transactions. The increased numbers of POS terminals is widening…

Baby food continues to be adversely affected by falling birth rates, economic difficulties, breastfeeding and home-cooked alternatives and variances in distribution. Dried and prepared baby food can be easily replaced by home-cooked food, while…

The Malaysian dairy industry is seeing a significant shift towards HDPE bottles for the packaging of fresh milk and flavoured milk drinks. While HDPE offers less transparency than PET, its superior tactile properties, particularly its…