Malaysia

The leading chained players in discounters have been eyeing potential expansion opportunities in the wake of the COVID-19 pandemic, as the improved situation has made it easier for them to justify greater investment in outlet growth. Players have…

Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…

Antacids continued as the key driver of growth within digestive remedies in 2023. With Malaysians returning to their stressful, on-the-go lifestyles, they were less likely to eat healthy meals and were hence more prone to digestive complaints, such…

With COVID-19 still a relatively recent memory, Malaysians continued to place a strong emphasis on preventative health measures, including the intake of dietary supplements. Consumers saw these products as an effective way of boosting their immune…

Dermatologicals saw an overall increase in demand in 2023, although performance varied somewhat by subcategory Nappy (diaper) rash treatments, for example, benefited from the return of consumers to more active lifestyles outside the home, which meant…