Malaysia

Headphones saw positive growth in constant value terms in 2023, despite consumer concerns about the cost of living. Increased smartphone use for streaming audio and video content was a key driver of this trend, in addition to the ongoing prevalence…

The Malaysian hair care market continued to benefit from the post-pandemic return to previous patterns and habits in 2023. The COVID-19 pandemic and the resulting lockdowns and home seclusion promoted a change in the hair care routines of many…

As volume sales continue to decline dramatically across both chewing gum and bubble gum, the growth of chewing gum in Malaysia has slowed down slightly in current value terms in 2023 when compared to the previous year. A key contributing factor to…

In line with global trends, department stores in Malaysia are losing appeal due to growing interest in fast-fashion retailers such as H&M, Zara, Uniqlo, and Padini which offer the latest fashions at relatively affordable prices. Small boutique stores…

Gardening in Malaysia saw steady growth in current value terms in 2023, primarily driven by urbanisation, the developing DIY culture, and evolving consumer preferences. For instance, rapid urbanisation led to a rise in apartment living with limited…

The full-service restaurants category is seeing growing consumer interest in Korean-influenced restaurants. The Muslim-dominated community in Malaysia is favouring Korean dining concepts, with food options such as Korean fried chicken, gaining…

Fragrances in Malaysia saw rapid and robust volume and current value growth in 2023. During the pandemic years many players within premium fragrances focused on their existing product lines, with the lack of demand discouraging investment in new…

Footwear registered a second year of double-digit growth in 2023, with sales exceeding pre-pandemic levels in current value terms. Sales of both men’s and women’s footwear were boosted by the return of consumers to their physical offices, at least on…

The market for food preparation appliances in Malaysia saw a slight dip in terms of overall volume sales in 2023, following positive trends established in previous years. The fall was curbed by a sustained interest in cooking at home, particularly…

Value sales of fine wines/Champagne and spirits are set to grow by 9% to total MYR292 million in 2023. Socialising over a drink with friends remains a priority pastime for many and this has boosted sales in 2023, following the limits placed on…