Malaysia

In 2023, the Malaysian consumer foodservice market saw the continued strengthening of the country’s coffee drinking culture, which provided a notable boost to the performance of the specialist coffee and tea shops channel during the year. The end of…

The full-service restaurants category is seeing growing consumer interest in Korean-influenced restaurants. The Muslim-dominated community in Malaysia is favouring Korean dining concepts, with food options such as Korean fried chicken, gaining…

The Israel-Hamas War had an impact on limited-service restaurants in Malaysia from October 2023. In the majority Muslim country of Malaysia, the outbreak of the Israel-Hamas War led to a series of boycotting events aimed at multinational chains such…

Chained self-service cafeterias continued to see low levels of popularity in Malaysia at the end of the review period. The Ikea Restaurant brand maintained its dominant position in the market. Indeed, there are no other players with a significant…

Jom Cha by Farm Fresh is one of the latest street stalls/kiosks serving varieties of drinks such as bubble tea. One of the marketing tactics employed is the use of renowned fresh milk, Farm Fresh, which is produced locally and enables the player to…

Reopened borders in 2022 and relaxed movement restrictions resulted in sharp rises in foot traffic in malls, boosted by locals and the return of international tourism. Festivities such as Hari Raya Aidilfitri and the widespread use of promotions…

The pandemic lockdowns negatively affected some store-based appliances and electronics specialists. Nonetheless, with the lifting of restrictions and the reopening of international borders, sales benefited from the pent-up demand accumulated during…

Social distancing measures remained in effect in Malaysia in 2021, with consumers forced to avoid spending time outside of the home wherever possible, and huge numbers of white-collar professionals, office workers and service industry personnel were…

Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…

The leading chained players in discounters have been eyeing potential expansion opportunities in the wake of the COVID-19 pandemic, as the improved situation has made it easier for them to justify greater investment in outlet growth. Players have…