Malaysia

Despite macroeconomic adversity on a global scale, tourist demand in 2023 was on the rise, with a growing number of visitors taking their holidays in Malaysia. Consumer demand has also been shifting from manufactured goods back towards services now…

Ice cream volume sales in foodservice are outpacing those within retail in Malaysia in 2023, with the latter in decline, indicating a significant change in consumer behaviour. With the pandemic lockdown lifted in 2022, consumers resumed dining out in…

Malaysia’s international borders were finally fully reopened to foreign tourists in April 2022. This provided a huge boost to local on-trade operators and in turn helped to stimulate sales of still light grape wine. Imported wine from Australia…

On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in…

The continuous pressure of inflation and a weakening of the local currency against the US dollar has increased prices across the category, slowing the post-pandemic retail volume recovery of cigars, cigarillos and smoking tobacco. Local consumers…

Contact lenses in Malaysia is seeing a continued consumer shift from frequent replacement lenses to daily disposable lenses in 2024. This is being driven by changing lifestyles and evolving demand. In the immediate aftermath of the pandemic, local…

Footwear registered a second year of double-digit growth in 2023, with sales exceeding pre-pandemic levels in current value terms. Sales of both men’s and women’s footwear were boosted by the return of consumers to their physical offices, at least on…

With COVID-19 still a relatively recent memory, Malaysians continued to place a strong emphasis on preventative health measures, including the intake of dietary supplements. Consumers saw these products as an effective way of boosting their immune…

Retail value sales of luxury goods in Malaysia are set to rise by 15% in 2023 in current terms to amount to MYR31.0 billion. A combination of a renewed desire for indulgence, pent-up demand, and the resumption of key activities, including travelling,…

Retail sales of wearable electronics saw a dynamic performance in both volume and constant value terms in 2023, continuing the trend of the previous year. This came in spite of inflationary pressures, which had a negative impact on discretionary…

Domestic mid-priced lager brands like Tiger, Carlsberg Green Pilsner, Heineken and Anchor Smooth enjoyed strong growth in 2022 due to their visibility on retailers’ shelves and wide channel coverage in both the off-trade and on-trade. Consumers…

In Malaysia, glass bottles are the dominant pack type used in ketchup packaging. These bottles, whether cylindrical or sporting unique shapes, offer a distinct advantage – transparency. Consumers can easily see the rich colour and consistency of the…

Brick liquid cartons’ dominance can be attributed to both product functionality and consumer preferences. They offer excellent protection for plant-based milk. The multi-layered structure provides a barrier against light and air exposure, both of…

The pandemic lockdowns negatively affected some store-based appliances and electronics specialists. Nonetheless, with the lifting of restrictions and the reopening of international borders, sales benefited from the pent-up demand accumulated during…

Reopened borders in 2022 and relaxed movement restrictions resulted in sharp rises in foot traffic in malls, boosted by locals and the return of international tourism. Festivities such as Hari Raya Aidilfitri and the widespread use of promotions…

The resumption of daily routines as the country emerges out of the Coronavirus (COVID-19) crisis has sparked spending on both personal and commercial credit cards. In 2023, the number of commercial credit cards in circulation is rebounding, following…

Compared to other areas of apparel and footwear, childrenswear saw relatively modest growth in current value terms in 2023. Sales of childrenswear were comparatively unaffected by the pandemic, as despite the lockdown, parents still needed to…

Demand for vitamins continued to grow at a rapid pace in 2023 as Malaysians increasingly focused on preventative health measures. Indeed, despite the transition of COVID-19 into an endemic virus, consumers continued to seek out products that claimed…

Consumer electronics in Malaysia saw modest growth in 2023, although sales remained well below 2021 levels in constant value (2023 prices) terms. As the country emerged from the pandemic, consumers became increasingly keen to travel, socialise and…

2023 is seeing innovative product development proving to be a significant driver of demand for countlines and chocolate pouches and bags in chocolate confectionery in Malaysia. Among the key players, Nestlé is showing a particular focus on…