Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Large cooking appliances in Malaysia, after experiencing a decline during the pandemic due to economic contractions and increased home seclusion, began to show signs of recovery in 2021. Although the pandemic led to reduced disposable incomes and a…
Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more…
The full-service restaurants category is seeing growing consumer interest in Korean-influenced restaurants. The Muslim-dominated community in Malaysia is favouring Korean dining concepts, with food options such as Korean fried chicken, gaining…
In Malaysia, the market for small cooking appliances recorded a slight decline in terms of overall volume sales growth in 2023. The trend towards multifunctional and space-saving cooking devices like rice cookers, has been sustained, as these…
Oral care appliances continued dominate retail volume sales of personal care appliances in Malaysia in 2023 and also posted the most dynamic growth. Heightened hygiene awareness, a by-product of the pandemic's influence, has seen many consumers…
In 2023, total packaging unit volumes for baby food recorded solid growth. Folding cartons and flexible plastic, the leading pack types for baby food, both registered rising packaging unit volumes in this year, with folding cartons outperforming…
The toys and games market witnessed current value growth in Malaysia in 2023. Construction and action figures were the two largest categories in traditional toys and games, with action figures proving to be a key growth driver during the year. IP…
In 2023, Starbucks launched its instant coffee mixes, such as the Starbucks VIA Spring Blend, featuring small portions packaged in flexible paper pouches and flexible paper sachets of 12 sticks in a multipack. This move towards smaller portions and…
The ageing population in Malaysia acted as a key driver of growth in retail adult incontinence in 2023. We also note that Rx/reimbursement adult incontinence is not relevant in the country, which further supports growth in a retail sense.
Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the…