Malaysia

Prior to the pandemic, volume sales of home care products in Malaysia had been growing due to rapid urbanisation and an increased awareness of the need to maintain a hygienic living environment. The pandemic accelerated growth in the category in 2020…

Despite increased competition from other payment methods, pre-paid cards retains the potential for growth as Malaysia continues to shift towards a cashless society. With the use of cash in long-term decline, a trend accelerated by the Coronavirus…

During much of 2020 and 2021 consumers found themselves confined to their homes due to the government’s measures to stem the tide of the Coronavirus (COVID-19) pandemic. This encouraged them to take up cooking and baking as a hobby. This trend had a…

Heated tobacco products saw solid current value growth and moderate retail volume growth in 2023. Compared with cigarettes, the competitive price of heated tobacco benefits the category. In addition, wider availability in convenience stores,…

The rebound of tourism and foodservice continued to boost growth in away-from-home tissue and hygiene in 2023. Indeed, the post-pandemic landscape means borders have reopened, travel and tourism have resumed, and foodservice and hospitality…

Financial cards and payments in Malaysia in 2023 exhibited significant continuation with 2022 in terms of the direction of travel in the post-Coronavirus (COVID-19) period. The strong moves towards a cashless society in Malaysia, pushed by the…

Retail sales of home audio and cinema continued to decline in both volume and current value terms in 2023. The category is dominated by hi-fi systems and home cinema and speaker systems, demand for which is being undermined by the growing popularity…

Plastic pollution is becoming an increasingly pressing concern the world over, and Malaysia is no different. In an effort to minimise the amount of plastic waste it generates, Colgate-Palmolive introduced 100% recyclable HDPE tubes for its toothpaste…

In 2023, yoghurt is expected to continue to recover slowly from the decreases in retail volume sales registered in the early-to-mid review period, including, but not limited to, the Coronavirus (COVID-19) crisis. Therefore, the market size is…

Retail sales of rice saw continued growth in volume terms in 2023. This was in spite of the rising price of imported rice, thanks to the depreciation of the local currency, the ringgit, and disruptions to the global supply chain. Malaysia imports a…