Malaysia

While metal food cans remained the most significant pack type in unit volume terms in 2023, folding cartons, the second most widely used packaging format, continued to gain share in overall meals and soups in this year. Folding cartons are used for a…

Mass skin care in Malaysia posted strong growth in 2023, with current value sales rising at a robust rate. Development and innovation were often centred around breakthrough ingredients claimed to provide superior efficacy, such as glutathione,…

Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of…

A return to more active lifestyles fuelled growth in sportwear in 2023, with performance apparel and performance footwear, in particular, benefitting from the resumption of outdoor sporting activities. The reopening of the country’s borders to…

As the market reopened after the COVID-19 pandemic, all mobility categories rebounded strongly in 2022. Continued growth is forecast over 2022-2027, as Malaysia’s economy grows. SUVs and crossovers have outperformed other light vehicle categories,…

Antacids continued as the key driver of growth within digestive remedies in 2023. With Malaysians returning to their stressful, on-the-go lifestyles, they were less likely to eat healthy meals and were hence more prone to digestive complaints, such…

The dominant category in both retail volume and value terms, processed cheese (excluding spreadable), is being developed by significant new product development towards the end of the review period. The domestic foodservice operator QSR Trading Sdn…

Travel in Malaysia continues on a strong path to recovery boosted by the end of the pandemic and a strong desire to travel again. There has been a significant increase in international travel thanks to the lifting of restrictions and COVID-19 related…

Airlines in Malaysia experienced strong growth in terms of domestic flights in 2022 while international air travel is expected to rise significantly in 2023 now that global border restrictions have been lifted. As a result, the number of people…

Retail constant value sales (2023 prices) of home video products, which consist primarily of televisions, continued to decline in 2023. Growth was restricted by inflationary pressures, which caused some consumers to postpone large, discretionary…