Malaysia

Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2023. The main reason for this trend was high inflation, which drove up living costs and increased cigarette prices. British American Tobacco…

Following reopened borders and lifted restrictions in 2022, Malaysia's retail sector witnessed a surge in consumer revenge spending throughout the year. However, starting from the second quarter of 2023, the trend showed signs of decline as consumer…

As of August 2023, dengue cases were up 117% year-on-year, bringing the total cases to 73,680 from January to August 2023, compared with 39,769 cases in the same period in 2022. By September 2023, cases had risen to 88,672, with a massive surge in…

Homewares in Malaysia saw steady growth in current value terms in 2023. Sales were boosted by the increasing emphasis on aesthetic appeal as consumers looked for stylish and modern cookware, ovenware, and other homewares to enhance the visual appeal…

Gardening in Malaysia saw steady growth in current value terms in 2023, primarily driven by urbanisation, the developing DIY culture, and evolving consumer preferences. For instance, rapid urbanisation led to a rise in apartment living with limited…

Fragrances in Malaysia saw rapid and robust volume and current value growth in 2023. During the pandemic years many players within premium fragrances focused on their existing product lines, with the lack of demand discouraging investment in new…

Depilatories remained a highly consolidated category in Malaysia in 2023. Reckitt Benckiser continued to dominate hair removers/bleaches with its brand Veet, with the brand still gaining value share, while Procter & Gamble maintained its dominant…

In 2024, dog food in Malaysia is set to maintain the same trend seen in 2022 and 2023, with slow retail volume growth, and stronger current value growth. One of the factors driving growth in the last few years has been consistent low growth in the…

Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.),…

Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…