Malaysia

Current value growth in spectacles in Malaysia is being driven by premiumisation trends in 2024. Malaysians are typically brand conscious and show a strong appetite for luxury and premium spectacle frames. The trend is supported by the growing number…

Eyewear in Malaysia in 2024 is seeing continued growth overall in both volume and current value terms. Sales are supported by the fuller resurgence of international travel and return to active outdoor lifestyles. Retailers are leveraging this trend…

Contact lenses in Malaysia is seeing a continued consumer shift from frequent replacement lenses to daily disposable lenses in 2024. This is being driven by changing lifestyles and evolving demand. In the immediate aftermath of the pandemic, local…

Overall, video games saw current value growth in Malaysia in 2023. Sony’s PS4 and PS5 contributed to significant volume sales in static consoles in 2023, with sales supported by PS5 stock availability and also the availability of the newer version,…

Overall, traditional toys and games saw current value growth in Malaysia in 2023. IP was a key driver of demand in action figures, dolls and accessories, and construction in 2023, with several movies, including The Super Mario Bros Movie, Guardian of…