Malaysia

Social distancing measures remained in effect in Malaysia in 2021, with consumers forced to avoid spending time outside of the home wherever possible, and huge numbers of white-collar professionals, office workers and service industry personnel were…

The pandemic lockdowns negatively affected some store-based appliances and electronics specialists. Nonetheless, with the lifting of restrictions and the reopening of international borders, sales benefited from the pent-up demand accumulated during…

Reopened borders in 2022 and relaxed movement restrictions resulted in sharp rises in foot traffic in malls, boosted by locals and the return of international tourism. Festivities such as Hari Raya Aidilfitri and the widespread use of promotions…

Jom Cha by Farm Fresh is one of the latest street stalls/kiosks serving varieties of drinks such as bubble tea. One of the marketing tactics employed is the use of renowned fresh milk, Farm Fresh, which is produced locally and enables the player to…

Chained self-service cafeterias continued to see low levels of popularity in Malaysia at the end of the review period. The Ikea Restaurant brand maintained its dominant position in the market. Indeed, there are no other players with a significant…