Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
During the pandemic, international tourism faced significant limitations, prompting lodging establishments to recalibrate their approaches to attract domestic tourists by substantially lowering average rates. However, as the review period unfolded,…
As domestic travel continued to perform strongly in Denmark and inbound travel boomed after lifting COVID-19 restrictions, 2022 saw a rise in lodging in Denmark. This led to records in overnight stays and value spent on lodging, with the latter being…
2023 saw many of Croatia’s lodging operators facing huge pressure on their margins as the impact of high inflation hit their cost structures from two angles. On the one hand, dramatic increases in the cost of fuel and numerous other inputs over the…
Hostels, especially those in more remote areas of the country, are embracing current tourism trends by catering to the evolving preferences of backpackers. Beyond just accommodation, hostels are incorporating experiences that immerse travellers in…
Mid-market hotels continue to gain share as consumers trade up in terms of spending on accommodation, such as moving away from unrated or budget to mid-market options. This is being driven by increasing awareness of health and safety accelerated by…