Explore consumer behaviour, preferences, attitudes and purchase m...
Explore consumer behaviour, preferences, attitudes and purchase motivations with data from our global Voice of the Consumer: Lifestyles Survey, helping you to understand, target and connect with your consumers.
The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…
Germany experiences a continuous flow of immigrants that supports its population, and its businesses are embracing greater diversity and inclusivity. The impacts of the pandemic on consumer trends and spending habits are still evident in 2022, with a…
Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…
Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…
Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…