Explore consumer behaviour, preferences, attitudes and purchase m...
Explore consumer behaviour, preferences, attitudes and purchase motivations with data from our global Voice of the Consumer: Lifestyles Survey, helping you to understand, target and connect with your consumers.
Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain.
Brazil’s population is projected to maintain solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…
The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…
Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…