Explore consumer behaviour, preferences, attitudes and purchase m...
Explore consumer behaviour, preferences, attitudes and purchase motivations with data from our global Voice of the Consumer: Lifestyles Survey, helping you to understand, target and connect with your consumers.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Through to 2040, the US demographic profile is expected to tilt towards childless households, influenced by low birth rates and an ageing population. The US is set to remain the global leader in terms of luxury spending, yet widening income…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…