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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Wine in Guatemala

Jun 2024

Wine experienced very healthy volume growth in in Guatemala in 2023, with sales increasing by a fifth. All wines are imported from countries such as Chile, Argentina, Spain, Italy and the US. There is significant segmentation, with consumers…

USD 1,195
Country Report

Wine in Mexico

Jun 2024

Wine in Mexico registered total volume growth in 2023, with increases seen both on-trade and off-trade. During 2023, although wine imports suffered a considerable contraction due to a succession of frosts, droughts, and torrential rain, with…

USD 1,195
Country Report

Wine in Peru

Jun 2024

There has been a social and institutional crisis in Peru resulting from the dismissal of former president Pedro Castillo in December 2022, following a failed coup attempt. In addition, the country also faced an economic crisis in 2023 due to internal…

USD 1,195
Country Report

Wine in Uruguay

Jun 2024

Although Uruguay enacted the alcohol zero law for driving several years ago, its ongoing impact on wine consumption remained significant in 2023. High outing costs in Uruguay, coupled with the necessity of using a taxi due to the prohibition on…

USD 1,195
Country Report

Wipes in Argentina

Feb 2024

Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…

USD 1,195
Country Report

Wipes in Bolivia

Mar 2024

In 2023, wipes in Bolivia recorded steady value sales growth. This growth was in part driven by price increases, as inflation continued to be felt in the country, and in part due to premiumisation in the product area. Innovation in baby wipes has…

USD 1,195
Country Report

Wipes in Brazil

Apr 2024

Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a…

USD 1,195
Country Report

Wipes in Chile

Mar 2024

Wipes experienced a loss of momentum in 2023 compared to previous years, where hygiene habits acquired following the emergence of the pandemic boosted sales. This slowdown in growth was primarily attributed to consumers prioritising their expenses in…

USD 1,195
Country Report

Wipes in Colombia

Feb 2024

In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period,…

USD 1,195
Country Report

Wipes in Costa Rica

Mar 2024

Baby wipes continued to record positive retail value growth in Costa Rica in 2023. These products benefit from having a versatile nature, being widely employed for various non-baby related uses. Brands like Scott, for instance, have introduced wipes…

USD 1,195
Country Report

Wipes in Dominican Republic

Mar 2024

In 2023, wipes in the Dominican Republic recorded positive retail value growth, benefiting from products that have versatile and multifunctional uses. For example, consumers increasingly use baby wipes not only to clean babies' skin but for other…

USD 1,195
Country Report

Wipes in Ecuador

Mar 2024

In 2023, retail value growth for wipes were positive in Ecuador, with the category having an active, competitive landscape. The low barriers to entry have facilitated the emergence of numerous small brands, providing customers with a wide array of…

USD 1,195
Country Report

Wipes in Guatemala

Mar 2024

Overall, wipes in Guatemala registered modest constant value growth, as retail prices continued to rise. In households, baby wipes have become versatile tools and are often use for various cleaning purposes. For baby care, trusted brands like Huggies…

USD 1,195
Country Report

Wipes in Mexico

Apr 2024

In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…

USD 1,195
Country Report

Wipes in Peru

Mar 2024

In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has…

USD 1,195
Country Report

Wipes in Uruguay

Mar 2024

Most categories in wipes witnessed heavy volume declines in 2023, as the issue of small-scale smuggling impacted Uruguay. Wipes were a very popular item to be purchased in Argentina, due to the relatively high unit price and small easy-to-carry…

USD 1,195
Country Report

Womenswear in Argentina

Nov 2023

Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…

USD 1,195
Country Report

Womenswear in Brazil

Jan 2024

In 2023, Brazil found itself at a crucial economic juncture, emerging from the shadows of the pandemic’s economic downturn. The country experienced a reduction in inflation after grappling with the economic fallout of the pandemic, offering a glimmer…

USD 1,195
Country Report

Womenswear in Chile

Nov 2023

While in 2023, current value and retail volume growth of womenswear has not reached the impressive double-digit figures recorded in 2021 (resulting in a full recovery to pre-pandemic sales levels, following a notable drop in 2020 as a result of…

USD 1,195
Country Report

Womenswear in Colombia

Nov 2023

The sustainability trend in womenswear in Colombia reflects a growing awareness of environmental and social responsibility among both consumers and fashion brands. Colombian women are increasingly seeking clothing options that are eco-friendly,…

USD 1,195
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