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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Supermarkets in Chile

Mar 2024

Despite recording a marginal decline compared to the previous year’s dynamic performance, value sales via supermarkets in Chile remained significantly higher in 2023 compared to pre-pandemic levels, and indeed above any other grocery retail channel…

USD 1,195
Country Report

Supermarkets in Colombia

Mar 2024

Supermarkets in Colombia saw further growth in 2023 as consumers are visiting stores more frequently and spending less per visit rather than doing large bimonthly shops in hypermarkets. Growth has been further supported by frequent discounts and…

USD 1,195
Country Report

Supermarkets in Mexico

Mar 2024

In 2023, supermarkets in Mexico registered growth in current value terms, and even saw a more dynamic rate of increase than in the previous year. In fact, during 2022 supermarkets saw a performance well below other channels, such as discounters, as…

USD 1,195
Country Report

Supermarkets in Peru

Mar 2024

Supermarkets in Peru felt the direct impact of the weakening economy in 2023, with current value sales declining for the second consecutive year. Since the Peruvian economy entered recession in 2023, over half of Peruvian families have been left…

USD 1,195
Country Report

Surface Care in Argentina

Feb 2024

In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the…

USD 1,195
Country Report

Surface Care in Bolivia

Feb 2024

Surface care is recording further growth in Bolivia in 2023. The impact of the pandemic has boosted the adoption and use of task- or room-specific cleaning products, especially bathroom cleaners and limescale removers. Bathroom cleaners have…

USD 1,195
Country Report

Surface Care in Brazil

Feb 2024

In 2023, surface care experienced single-digit retail value and volume growth rates. In comparison to the previous year, retail volume growth was marginally higher, supported by the consistent demand for multi-purpose cleaners, bathroom cleaners,…

USD 1,195
Country Report

Surface Care in Chile

Feb 2024

In 2023, retail volume sales of surface care experienced a significant decline for the third consecutive year, to remain below pre-pandemic levels. The drop in demand can be explained by the waning impact of the pandemic, with Chileans cleaning less…

USD 1,195
Country Report

Surface Care in Colombia

Feb 2024

The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well…

USD 1,195
Country Report

Surface Care in Costa Rica

Feb 2024

Overall, surface care registered muted volume growth in 2023. However, given the diversity of this product area, some products performed better than others. Reckitt Benckiser continued to have a strong lead in surface care, thanks to its wide…

USD 1,195
Country Report

Surface Care in Dominican Republic

Feb 2024

In the post-pandemic era, the need to disinfect surfaces at home has subsided considerably, in line with lower fears over the spread of COVID-19. Retail volume sales of home care disinfectants contracted in 2022, followed by moderate growth in 2023,…

USD 1,195
Country Report

Surface Care in Ecuador

Feb 2024

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…

USD 1,195
Country Report

Surface Care in Guatemala

Feb 2024

While surface care registered double-digit percentage value growth, volume was more muted and was partly supported by continuing population growth. While multi-purpose cleaners continued to account for most value sales, bathroom cleaners were the…

USD 1,195
Country Report

Surface Care in Mexico

Feb 2024

Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…

USD 1,195
Country Report

Surface Care in Peru

Feb 2024

Surface care was one of the most dynamic categories within home care in retail volume terms in 2023 with this largely being fuelled by the rapid rise of multi-purpose cleaners. These products are benefiting from their ability to clean a variety of…

USD 1,195
Country Report

Surface Care in Uruguay

Feb 2024

Performance was muted for surface care in 2023, with constant value sales, as well as volume sales, falling slightly. Now that the pandemic is over, there was less cleaning overall. In addition, significant illicit trade also dampened volume sales.

USD 1,195
Country Report

Sustainability in Argentina

Dec 2023

Over half of consumers in Argentina have established recycling habits and are wary of their impact on the planet, shaping sustainable shopping decisions. With almost a third of consumers identifying as Zero Wasters, opportunities exist to utilise…

USD 2,100
Country Report

Sustainability in Brazil

Dec 2023

Strong environmental awareness and solid recycling habits lead to almost half of consumers identifying as Zero Wasters, reflected in their sustainable shopping decisions. Over half of Zero Wasters are willing to invest more in sustainable products,…

USD 2,100
Country Report

Sustainability in Chile

Dec 2023

Over half of consumers in Chile recycle items and reduce food waste while being wary of their impact on the planet; shaping sustainable shopping decisions. Established recycling habits have led to over a third of consumers being Zero Wasters, with…

USD 2,100
Country Report

Sustainability in Mexico

Dec 2023

Recycling and reducing plastic and water use is well-established in Mexico, with 40% of consumers being Zero Wasters, half of whom are willing to pay more for sustainable food, beverages and apparel. As such, implementing the recycled claims would be…

USD 2,100
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