Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
Gum in Peru in 2024 is rising, but growth in retail volume sales is still insufficient to allow the category to fully recover to pre-pandemic levels. One significant factor contributing to this shortfall is the impact of price increases. While price…
After seeing a major decline in 2020, when the pandemic first arrived in Uruguay, followed by a further fall in sales in 2021, gum registered a rebound in volume and value terms in 2022, with positive growth also expected for 2023, although sales…
Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…
Hair care in Bolivia registered a moderate increase in both constant value and volume sales in 2023. With prices still on the rise, particularly for imported brand, due to a severe shortage in foreign cash reserves, local value brands performed well.…
The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…
During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…
Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…
Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit…
In 2023, hair care in the Dominican Republic witnessed slightly slower growth in retail volume and current value terms, as consumers were more cautious with expenditure in the face of high inflation. Consumers switched to new packaging sizes and…
Specialist hair care products are becoming increasingly important in Ecuador, not least as many consumers are looking for products that have been specifically developed to address their personal needs more effectively. Within this context, for…
Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse…
Hair care in Latin America has taken something of a battering in recent years, with Argentina already in recession prior to the pandemic, COVID-19 restrictions hitting consumer spending power across the region from 2020, followed by global…
The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…
Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…
2023 was the second year in a row that hair care recorded declining volume sales in Uruguay, with the category having registered falling demand during four out of the five years that comprised the review period. While sales declines earlier in the…
2023 saw volume sales of headphones in Argentina increase for the fifth consecutive year. The main reason for the strong positive sales performances being seen in headphones is rising consumer demand for TWS earbuds. Despite wireless headbands and…
Headphones experienced dynamic retail volume growth in Brazil in 2022, and this is set to continue in 2023, driven primarily by the increasing popularity of True Wireless Stereo (TWS) earbuds and, to a lesser extent, wireless headbands. As more…
Headphones is set to return to minimal growth in 2023, after seeing a slight retail volume decline in 2022, although continuous growth has been seen in current value terms due to price rises. The strong positive volume performance during the pandemic…