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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Hair Care in Dominican Republic

Apr 2024

In 2023, hair care in the Dominican Republic witnessed slightly slower growth in retail volume and current value terms, as consumers were more cautious with expenditure in the face of high inflation. Consumers switched to new packaging sizes and…

USD 1,195
Country Report

Hair Care in Ecuador

Apr 2024

Specialist hair care products are becoming increasingly important in Ecuador, not least as many consumers are looking for products that have been specifically developed to address their personal needs more effectively. Within this context, for…

USD 1,195
Country Report

Hair Care in Guatemala

Apr 2024

Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse…

USD 1,195
Country Report

Hair Care in Mexico

Jun 2023

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…

USD 1,195
Country Report

Hair Care in Peru

Apr 2024

Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…

USD 1,195
Country Report

Hair Care in Uruguay

Apr 2024

2023 was the second year in a row that hair care recorded declining volume sales in Uruguay, with the category having registered falling demand during four out of the five years that comprised the review period. While sales declines earlier in the…

USD 1,195
Country Report

Headphones in Argentina

Jul 2023

2023 saw volume sales of headphones in Argentina increase for the fifth consecutive year. The main reason for the strong positive sales performances being seen in headphones is rising consumer demand for TWS earbuds. Despite wireless headbands and…

USD 990
Country Report

Headphones in Brazil

Jul 2023

Headphones experienced dynamic retail volume growth in Brazil in 2022, and this is set to continue in 2023, driven primarily by the increasing popularity of True Wireless Stereo (TWS) earbuds and, to a lesser extent, wireless headbands. As more…

USD 990
Country Report

Headphones in Chile

Jul 2023

Headphones is set to return to minimal growth in 2023, after seeing a slight retail volume decline in 2022, although continuous growth has been seen in current value terms due to price rises. The strong positive volume performance during the pandemic…

USD 990
Country Report

Headphones in Colombia

Jul 2023

Although wireless headbands and TWS earbuds performed well in 2023, sales in these subcategories have not been enough to offset macro category decline.

USD 990
Country Report

Headphones in Mexico

Jul 2023

Retail volume sales and current value sales of headphones are set to continue to grow over 2023, and at their fastest rates of the review period. During 2020 and 2021, the demand for headphones was strongly supported by the fact that many more people…

USD 990
Country Report

Health and Beauty Specialists in Argentina

Feb 2024

All categories of health and beauty specialists in Argentina recorded triple-digit or very close to triple-digit increases in retail current value sales growth in 2023. Optical goods stores registered the fastest growth in terms of retail current…

USD 990
Country Report

Health and Beauty Specialists in Brazil

Mar 2024

Health and beauty specialists maintained growth in both current value terms and in terms of outlet numbers in Brazil in 2023, with growth across all channels by both measures. Raia Drogasil (Droga Raia, RD Farmácias, and Drogaria Onofre) consolidated…

USD 990
Country Report

Health and Beauty Specialists in Chile

Mar 2024

Although health and beauty specialists in Chile experienced a marginal decline in 2023 across the channel, value sales remained above pre-pandemic levels. Pharmacies holds the highest share overall, in both outlet and value terms, and continued to…

USD 990
Country Report

Health and Beauty Specialists in Colombia

Mar 2024

Health and beauty specialists recorded another year of strong current value growth in 2023 due to the lack of pandemic-related restrictions and social distancing, and the return to work and social events. The cosmetic and health industry in the…

USD 990
Country Report

Health and Beauty Specialists in Mexico

Mar 2024

Health and beauty specialists maintained slow growth in outlet numbers and moderate growth in current value terms in Mexico in 2023. Beauty specialists registered the best performance within health and beauty specialists during 2023, with fragrances…

USD 990
Country Report

Health and Beauty Specialists in Peru

Mar 2024

Health and beauty specialists have witnessed strong growth in Peru, despite the economic crisis unfolding during 2023, led by a solid performance from optical and health and personal care stores. Optical goods stores are seeing a recovery after the…

USD 990
Country Report

Health and Wellness in Argentina

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Health and Wellness in Brazil

Oct 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Health and Wellness in Chile

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
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