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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Grocery Retailers in Guatemala

Mar 2023

In 2022, retail value sales of grocery retailers recorded substantial growth. Inflationary pressures were a key contributor to this strong value increase, while volume sales growth decelerated compared to the previous year. Overall, increases in the…

USD 990
Country Report

Grocery Retailers in Uruguay

Apr 2023

The reduction in spending power in Argentina and the rise of prices in Uruguay have impacted the results of some of the key players in grocery retailers. The exchange between Uruguay and Argentina has traditionally been strong, with a long-standing…

USD 990
Country Report

Gum in Argentina

Jun 2024

In 2023, chewing gum in Argentina registered positive retail volume growth for a third consecutive year, but sales remained below the 2019 pre-Coronavirus (COVID-19) pandemic level, albeit only slightly. However, this growth should be seen against…

USD 1,195
Country Report

Gum in Bolivia

Jun 2023

Retail gum sales in Bolivia were contracting in volume before the pandemic as younger consumers have switched to other products such as gummies, or use their mobile phones to distract themselves and channel their anxiety. Gum was then hit hard by…

USD 1,195
Country Report

Gum in Brazil

Aug 2023

Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…

USD 1,195
Country Report

Gum in Chile

Jun 2024

Unit price growth of gum in Chile serves as a crucial mechanism to offset volume decline, navigating the complex interplay between consumer behaviour, market dynamics, and pricing strategies. As the demand for gum experiences fluctuations, influenced…

USD 1,195
Country Report

Gum in Colombia

Jun 2024

Gum in Colombia continued to be affected by its status as a mature and consolidated snacks category with little room for dynamic activity at the end of the review period. According to trade sources, consumers’ oral care concerns and a desire to…

USD 1,195
Country Report

Gum in Costa Rica

Jun 2023

Consumers continue to conscious about discretionary income in 2023, with the higher price of gum an issue for the less affluent. Gum is not an essential item among Costa Ricans, and so it is easy to reduce consumption, and instead, is more popular as…

USD 1,195
Country Report

Gum in Dominican Republic

Jun 2023

Gum consumption remains steady in 2023 in the aftermath of the pandemic. Gum has historically been a product with high on-the-go and low at-home consumption in the Dominican Republic and was heavily impacted in 2020 at the height of the COVID-19…

USD 1,195
Country Report

Gum in Ecuador

Jun 2023

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

USD 1,195
Country Report

Gum in Guatemala

Jun 2023

Gum is one of the categories still suffering from the Coronavirus (COVID-19) pandemic’s harsh impact. Despite the full return of consumer mobility, retail volume sales will remain below pre-pandemic levels in 2023. Industry sources note that fewer…

USD 1,195
Country Report

Gum in Mexico

Jun 2024

In 2024, gum in Mexico is projected to see only a marginal increase in retail volume sales, with predicted strong retail current value growth largely dependent on inflationary pressure on prices. The overall performance is heavily influenced by that…

USD 1,195
Country Report

Gum in Peru

Jun 2024

Gum in Peru in 2024 is rising, but growth in retail volume sales is still insufficient to allow the category to fully recover to pre-pandemic levels. One significant factor contributing to this shortfall is the impact of price increases. While price…

USD 1,195
Country Report

Gum in Uruguay

Jul 2023

After seeing a major decline in 2020, when the pandemic first arrived in Uruguay, followed by a further fall in sales in 2021, gum registered a rebound in volume and value terms in 2022, with positive growth also expected for 2023, although sales…

USD 1,195
Country Report

Hair Care in Argentina

Apr 2024

Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…

USD 1,195
Country Report

Hair Care in Bolivia

Apr 2024

Hair care in Bolivia registered a moderate increase in both constant value and volume sales in 2023. With prices still on the rise, particularly for imported brand, due to a severe shortage in foreign cash reserves, local value brands performed well.…

USD 1,195
Country Report

Hair Care in Brazil

Jul 2023

The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…

USD 1,195
Country Report

Hair Care in Chile

Apr 2024

During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…

USD 1,195
Country Report

Hair Care in Colombia

Apr 2024

Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…

USD 1,195
Country Report

Hair Care in Costa Rica

Apr 2024

Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit…

USD 1,195
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