Latin America

Historically, cider/perry has struggled to establish itself in alcoholic beverages, primarily competing on price. This has led to its reputation as an economical, basic product available in large, accessible formats, lacking sophistication. As the…

Tobacco in Latin America was recording positive value growth in 2022, driven by the still dominant cigarettes category, but with e-vapour and heated tobacco products recording more dynamic growth. However, the development of these next-generation…

In 2023, cigarette sales in Argentina experienced a notable retraction, primarily driven by the country’s ongoing economic crisis, which significantly impacted consumer purchasing power. The weakening economy led to a moderate decline in cigarette…

In 2023, cigarettes in Bolivia witnessed a notable surge in the presence of smuggled brands. These products, previously predominant in provinces and rural areas, made significant inroads into urban markets, particularly in kiosks, popular markets,…

Cigarettes saw a strong retail volume increase in Brazil in 2023, although this was mainly due to a switch from illicit trade, rather than a strong increase in demand for tobacco products, with a decline in smoking prevalence. In 2023, cigarettes in…

Retail demand for cigarettes in Chile continued to decline in 2023. Cigarette smuggling has became a major issue for Chilean tobacco. A study, conducted by British American Tobacco and the MIDE Center at the Catholic University of Chile, revealed…

In 2023, sales of cigarettes in Colombia returned to a declining trend following a slight increase in the year prior. The downward trend is not only caused by lower smoking prevalence, but the shift towards alternatives like e-vapour products.…

Despite a significant reduction in domestic inflation, average unit prices for cigarettes in Costa Rica continued to rise in 2023. Indeed, official sources indicate the consumer price index (CPI) for these products increased at a faster rate than in…

The cigarette market in the Dominican Republic continued to decline in 2023 in volume terms due to rising health awareness, resulting in more smokers quitting and fewer new cigarette consumers. Sales have also been impacted by the shift to e-vapour…

Cigarettes saw volume sales fall significantly in Ecuador in 2023. The illicit market continued to deepen its penetration within the Ecuadorian market during the year. The high tax levied on the legal industry has caused a substantial price gap…

Guatemala registered another decline in smoking prevalence over 2023, hindering sales of cigarettes. Traditional cigarette smokers have been increasingly migrating to reduced risk alternatives, such as heated tobacco devices, whilst many have taken…

Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…

Faced with legislative pressure to raise prices and with the growth of the illicit market in Mexico, category leaders such as British American Tobacco opted to expand their portfolios through the addition of lower-priced products to their brand…

Cigarettes in Peru continued to suffer from persistent illegal trade in 2023. Since the beginning of the COVID-19 pandemic, the advance of the illicit market - essentially composed of smuggling – has been relentless, with illicit trade in 2023…

In 2023, the retail volume sales of cigarettes posted an eighth annual consecutive decline. There were several driving forces behind this negative industry trend. On one hand, this was caused by a decline in smoking prevalence and a lower number of…

In 2023, the consumption of cigars and cigarillos in Argentina experienced a slight decline in volume terms. This decline was primarily due to the import restrictions imposed by the former Alberto Fernandez government, which included a partial…

The consumption of cigars and cigarillos in Bolivia remained niche in 2023, with these products having limited distribution. They are mainly available in small tobacco speciality stores, which in recent years have also started offering e-vapours, or…

Cigars in Brazil saw a double-digit retail volume decline in 2023, which can be attributed to consumers shifting their purchases to international markets. With the resurgence of international travel from 2022, Brazilian producers faced increased…

Demand for overall cigars, cigarillos and smoking tobacco in Chile fell in 2023, while value sales grew below the inflation rate. The main reason for this weak performance was the limited expansion of the local consumer base in recent years. The…

Volume sales of cigars have been growing at steady rates in Colombia since the COVID-pandemic, with further double-digit volume growth witnessed in 2023. Smoking cigars is not a cultural tradition in Colombia, with most cigars imported from Cuba and…