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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Grocery Retailers in Guatemala

Mar 2023

In 2022, retail value sales of grocery retailers recorded substantial growth. Inflationary pressures were a key contributor to this strong value increase, while volume sales growth decelerated compared to the previous year. Overall, increases in the…

USD 990
Country Report

Grocery Retailers in Uruguay

Apr 2023

The reduction in spending power in Argentina and the rise of prices in Uruguay have impacted the results of some of the key players in grocery retailers. The exchange between Uruguay and Argentina has traditionally been strong, with a long-standing…

USD 990
Country Report

Gum in Argentina

Jul 2023

In 2022, gum sales experienced robust growth in volume terms, and positive growth is expected in 2023, albeit still below pre-pandemic levels. While the end of the pandemic brought about a rebound in gum sales, several trends that emerged during the…

USD 1,195
Country Report

Gum in Bolivia

Jun 2023

Retail gum sales in Bolivia were contracting in volume before the pandemic as younger consumers have switched to other products such as gummies, or use their mobile phones to distract themselves and channel their anxiety. Gum was then hit hard by…

USD 1,195
Country Report

Gum in Brazil

Aug 2023

Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…

USD 1,195
Country Report

Gum in Chile

Jun 2024

Unit price growth of gum in Chile serves as a crucial mechanism to offset volume decline, navigating the complex interplay between consumer behaviour, market dynamics, and pricing strategies. As the demand for gum experiences fluctuations, influenced…

USD 1,195
Country Report

Gum in Colombia

Jun 2023

Gum in Colombia is a mature category predominantly monopolised by a handful of key brands, and in 2023 is seeing a continued gradual recovery in demand. As daily routines return to normal both socially and professionally, more consumers are resorting…

USD 1,195
Country Report

Gum in Costa Rica

Jun 2023

Consumers continue to conscious about discretionary income in 2023, with the higher price of gum an issue for the less affluent. Gum is not an essential item among Costa Ricans, and so it is easy to reduce consumption, and instead, is more popular as…

USD 1,195
Country Report

Gum in Dominican Republic

Jun 2023

Gum consumption remains steady in 2023 in the aftermath of the pandemic. Gum has historically been a product with high on-the-go and low at-home consumption in the Dominican Republic and was heavily impacted in 2020 at the height of the COVID-19…

USD 1,195
Country Report

Gum in Ecuador

Jun 2023

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

USD 1,195
Country Report

Gum in Guatemala

Jun 2023

Gum is one of the categories still suffering from the Coronavirus (COVID-19) pandemic’s harsh impact. Despite the full return of consumer mobility, retail volume sales will remain below pre-pandemic levels in 2023. Industry sources note that fewer…

USD 1,195
Country Report

Gum in Mexico

Jun 2024

In 2024, gum in Mexico is projected to see only a marginal increase in retail volume sales, with predicted strong retail current value growth largely dependent on inflationary pressure on prices. The overall performance is heavily influenced by that…

USD 1,195
Country Report

Gum in Peru

Jun 2023

Gum sales grew significantly in 2022, both in volume and even more in value terms due to the significant price increases that were seen in the category stimulated by high inflation. Moreover, a similar situation is expected in 2023. However, category…

USD 1,195
Country Report

Gum in Uruguay

Jul 2023

After seeing a major decline in 2020, when the pandemic first arrived in Uruguay, followed by a further fall in sales in 2021, gum registered a rebound in volume and value terms in 2022, with positive growth also expected for 2023, although sales…

USD 1,195
Country Report

Hair Care in Argentina

Apr 2024

Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…

USD 1,195
Country Report

Hair Care in Bolivia

Apr 2024

Hair care in Bolivia registered a moderate increase in both constant value and volume sales in 2023. With prices still on the rise, particularly for imported brand, due to a severe shortage in foreign cash reserves, local value brands performed well.…

USD 1,195
Country Report

Hair Care in Brazil

Jul 2023

The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…

USD 1,195
Country Report

Hair Care in Chile

Apr 2024

During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…

USD 1,195
Country Report

Hair Care in Colombia

Apr 2024

Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…

USD 1,195
Country Report

Hair Care in Costa Rica

Apr 2024

Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit…

USD 1,195
Country Report

Hair Care in Dominican Republic

Apr 2024

In 2023, hair care in the Dominican Republic witnessed slightly slower growth in retail volume and current value terms, as consumers were more cautious with expenditure in the face of high inflation. Consumers switched to new packaging sizes and…

USD 1,195
Country Report

Hair Care in Ecuador

Apr 2024

Specialist hair care products are becoming increasingly important in Ecuador, not least as many consumers are looking for products that have been specifically developed to address their personal needs more effectively. Within this context, for…

USD 1,195
Country Report

Hair Care in Guatemala

Apr 2024

Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse…

USD 1,195
Country Report

Hair Care in Mexico

Jun 2023

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…

USD 1,195
Country Report

Hair Care in Peru

Apr 2024

Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…

USD 1,195
Country Report

Hair Care in Uruguay

Apr 2024

2023 was the second year in a row that hair care recorded declining volume sales in Uruguay, with the category having registered falling demand during four out of the five years that comprised the review period. While sales declines earlier in the…

USD 1,195
Country Report

Headphones in Argentina

Jul 2023

2023 saw volume sales of headphones in Argentina increase for the fifth consecutive year. The main reason for the strong positive sales performances being seen in headphones is rising consumer demand for TWS earbuds. Despite wireless headbands and…

USD 990
Country Report

Headphones in Brazil

Jul 2023

Headphones experienced dynamic retail volume growth in Brazil in 2022, and this is set to continue in 2023, driven primarily by the increasing popularity of True Wireless Stereo (TWS) earbuds and, to a lesser extent, wireless headbands. As more…

USD 990
Country Report

Headphones in Chile

Jul 2023

Headphones is set to return to minimal growth in 2023, after seeing a slight retail volume decline in 2022, although continuous growth has been seen in current value terms due to price rises. The strong positive volume performance during the pandemic…

USD 990
Country Report

Headphones in Colombia

Jul 2023

Although wireless headbands and TWS earbuds performed well in 2023, sales in these subcategories have not been enough to offset macro category decline.

USD 990
Country Report

Headphones in Mexico

Jul 2023

Retail volume sales and current value sales of headphones are set to continue to grow over 2023, and at their fastest rates of the review period. During 2020 and 2021, the demand for headphones was strongly supported by the fact that many more people…

USD 990
Country Report

Health and Beauty Specialists in Argentina

Feb 2024

All categories of health and beauty specialists in Argentina recorded triple-digit or very close to triple-digit increases in retail current value sales growth in 2023. Optical goods stores registered the fastest growth in terms of retail current…

USD 990
Country Report

Health and Beauty Specialists in Brazil

Mar 2024

Health and beauty specialists maintained growth in both current value terms and in terms of outlet numbers in Brazil in 2023, with growth across all channels by both measures. Raia Drogasil (Droga Raia, RD Farmácias, and Drogaria Onofre) consolidated…

USD 990
Country Report

Health and Beauty Specialists in Chile

Mar 2024

Although health and beauty specialists in Chile experienced a marginal decline in 2023 across the channel, value sales remained above pre-pandemic levels. Pharmacies holds the highest share overall, in both outlet and value terms, and continued to…

USD 990
Country Report

Health and Beauty Specialists in Colombia

Mar 2024

Health and beauty specialists recorded another year of strong current value growth in 2023 due to the lack of pandemic-related restrictions and social distancing, and the return to work and social events. The cosmetic and health industry in the…

USD 990
Country Report

Health and Beauty Specialists in Mexico

Mar 2024

Health and beauty specialists maintained slow growth in outlet numbers and moderate growth in current value terms in Mexico in 2023. Beauty specialists registered the best performance within health and beauty specialists during 2023, with fragrances…

USD 990
Country Report

Health and Beauty Specialists in Peru

Mar 2024

Health and beauty specialists have witnessed strong growth in Peru, despite the economic crisis unfolding during 2023, led by a solid performance from optical and health and personal care stores. Optical goods stores are seeing a recovery after the…

USD 990
Country Report

Health and Wellness in Argentina

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Health and Wellness in Brazil

Oct 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Health and Wellness in Chile

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Health and Wellness in Mexico

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Herbal/Traditional Products in Argentina

Sep 2023

Demand for herbal/traditional dietary supplements continued to grow strongly in 2023, as consumers sought out products to help protect them from illness. This increased focus on preventative health and immunity-boosting products caused a surge in…

USD 1,195
Country Report

Herbal/Traditional Products in Bolivia

Sep 2023

In recent years, the local government has been active in promoting the development of traditional medicine. In 2023, local health authorities continued with this strategy and signed an agreement with the Japanese government to help promote local…

USD 1,195
Country Report

Herbal/Traditional Products in Brazil

Mar 2024

Herbal/traditional products is set to see double-digit current value growth in Brazil in 2023. Consumers in Brazil continue to robustly support herbal/traditional products, especially when it comes to cough/cold remedies and sleep aids. This enduring…

USD 1,195
Country Report

Herbal/Traditional Products in Chile

Sep 2023

Consumers in Chile continue to show strong support for herbal/traditional products, especially when purchasing cough/cold remedies. This trend is not only driven by the longstanding preference for natural products among many Chileans but also due to…

USD 1,195
Country Report

Herbal/Traditional Products in Colombia

Sep 2023

Demand for cough/cold/allergy remedies is on the rise. Ingredients such as menthol, eucalyptus, propolis, and hedera helix are particularly popular in syrups used to address dry or productive coughs. These herbal remedies are known for their…

USD 1,195
Country Report

Herbal/Traditional Products in Costa Rica

Sep 2023

"Macrobioticas" or health food stores, can be found nationwide, and in some parts of the country, their presence is even more visible than that of pharmacies. Traditional healers, known as curanderos or yerberos, are often consulted for advice and…

USD 1,195
Country Report

Herbal/Traditional Products in Dominican Republic

Sep 2023

Herbal/traditional remedies recorded steady growth in 2023 as they are well received and trusted by Dominican consumers. Also, consumers are increasingly turning to more natural products that they perceive to be healthier, cleaner and less processed.…

USD 1,195
Country Report

Herbal/Traditional Products in Ecuador

Sep 2023

Herbal/traditional sleep aids is expected to register the highest current value growth in 2023. Stress factors such as economic uncertainty and a spiralling crime rate are expected to lead to increased demand for sleep aids. In addition,…

USD 1,195
Country Report

Herbal/Traditional Products in Guatemala

Sep 2023

Similar to other countries in the region, Guatemala boasts a long history and strong tradition of herbal/traditional remedies and practices of natural medicine. Many of these products are commercialised informally, sometimes in unpackaged or…

USD 1,195
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