Latin America

While sales of dermatologicals continue to grow in 2023, reflecting a recovery from pandemic-related disruptions. demand is stabilising. Mexicans are no longer facing increased risks to their skin compared to the previous year, and some…

Dermatologicals, in some regards, are driven by environmental factors. As such, the emergence of the El Niño Costero climatological event, which increased temperatures in Peru, especially along the coast, ultimately resulted in a higher number of…

Dermatologicals is expected to register moderate constant value and volume growth in 2023. Dermatologicals continues to recover from the removal of pandemic restrictions. With patients again visiting doctors for the last two years, this is a…

Despite ongoing economic instability, consumers remained keen to maintain healthy lifestyles in order to help boost their immune systems. This, alongside the expansion of health food shops, boosted retail volume sales of dietary supplements in 2023.…

While dietary supplements are expected to register moderate current value growth, constant value growth is expected to be minimal. Dietary supplements are mainly imported and in 2023 costs have been rising for imports, due to a sharp decline in…

Dietary supplements is expected to see solid current value growth in Brazil in 2023, maintaining the trend seen for many years. During the years of the pandemic, consumers predominantly focused on products that strengthened their immune system. While…

Dietary supplements in Chile is experiencing a resurgence in dynamic value growth in 2023, following a decline the previous year. This renewed growth can be attributed to the growing interest among consumers in educating themselves about the…

The dietary supplements category is expected to experience positive growth rates in 2023, largely driven by prices, although the growth is expected to be slower than that seen previously in the review period. Despite the increasing concern amongst…

Omega-3 supplements have gained immense popularity in Costa Rica due to the growing awareness among people about their health benefits. Omega-3 fatty acids are considered essential nutrients that cannot be produced by the body, and are therefore…

Dietary supplements continues to expand in 2023 as consumers have a large variety of products to choose from and are responding favourably to new product launches. At the end of 2022, for instance, Megalabs, launched InvitaEnergy, a combination of…

Probiotic supplements is a standout product within dietary supplements and is expected to register double-digit volume growth in 2023. Probiotics supplements are available over the counter, but part of their success is due to sales representatives…

Towards the end of the review period, direct seller Herbalife launched a new product called Immunity Essentials. This supplement can be mixed into water, tea or other drinks, and is taken once a day to support the functioning of the immune system. It…

Following the emergence of the pandemic in 2020 and into the following year, dietary supplements experienced robust growth, fuelled by consumers' desire to boost their immune systems and overall health. However, consumer interests shifted during…

Dietary supplements is enjoying healthy growth, with trends similar to those seen in vitamins. For example, products which offer multiple benefits are proving popular and, in this case, combination dietary supplements is showing the most robust…

For the second consecutive year, dietary supplements is expected to register a significant fall in volume sales. Two main factors are causing this negative performance. With concerns about COVID-19 abating, consumers are less concerned about boosting…

Retail sales of digestive remedies saw accelerated growth in constant value terms in 2023, as consumers returned to their busy, pre-pandemic lifestyles. With fears over the COVID-19 pandemic beginning to subside, there was notable increase in the…

The increased availability of low-cost generic proton pump inhibitors containing compounds such as omeprazole are dampening volume sales of antacids. Despite omeprazole being registered as an Rx drug, it is widely available, and can be accessed…

Digestive remedies is set to show double-digit growth in current value terms in Brazil in 2023; a result primarily driven by antacids and diarrhoeal remedies. Together, these two categories account for more than half of value sales of digestive…

Digestive remedies in Chile is experiencing a deceleration in value growth during 2023 compared to the double-digit increases observed in the previous two years. Despite a general decline in demand, the category continues to show healthy growth rates…

Digestive remedies has been amongst the most dynamic categories within OTC. With people back to their normal routines, which include an increase in the frequency of eating out of the home, they have been more prone to suffer from bloating, reflux, or…

In 2023, consumers are enjoying their newfound freedom following the loosening of COVID-19 restrictions. As such, this has led to an increased use of foodservice, with consumers eating out at restaurants, having parties, and drinking with friends.…

Digestive remedies continued to see an expansion in its consumer base in 2023 with higher penetration levels translating to stronger retail value sales. Products for indigestion and heartburn saw healthy growth thanks to more consumers eating outside…

Digestive remedies is expected to register significant current value and volume growth in 2023, partly driven by high demand for diarrhoeal remedies (see below). The healthy growth is also due to the high levels of recommendation by pharmacists at…

Digestive remedies is set to see positive growth in 2023, with hectic modern lifestyles and convenience orientated diets supporting demand. As many consumers have returned to dining out, consuming more street food, and in general straying from the…

Over 2023, the Ministry of Tourism anticipates a return to pre-pandemic tourism levels, signalling an increase in foreign visitors to Mexico. However, this upsurge also implies a likelihood of tourists experiencing gastric issues, often resulting in…

The climatic context of 2023, caused by the El Niño Costero weather event, has increased digestive diseases such as diarrhoea and nausea, caused especially by rotavirus. Indeed, the National Centre for Epidemiology, Disease Prevention and Control…

Digestive remedies is expected to register moderate constant value and volume growth in 2023. With society fully opened up and people leading hectic lives, with less time to prepare healthy meals, this is leading to increased digestive issues. Also,…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

Digital streaming services have widely disrupted traditional media consumption, particularly in developed markets, and new services continue to launch. This briefing includes profiles of the following companies: Apple Music, Amazon Prime Video,…

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the…

The Coronavirus (COVID-19) pandemic led to greater use of digital wallets, as consumers shifted away from cash for online and in-store payments. With gaps in financial services, increased user functions on digital wallets are challenging banks to…

Last mile delivery platforms have disrupted shopping patterns and channels, particularly for grocery categories. Despite their growth, questions about their ability to achieve profitability remain. This briefing includes an overview of trends in last…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…

The outbreak of COVID-19 has accelerated investments into digital tools as companies are looking for ways to make supply chains more resilient. Manufacturing companies are expected to benefit from new business models and revenue streams created in…

Supply chain localisation, e-commerce boom and growing focus on sustainability initiatives are driving changes in the logistics industry. The briefing examines how digital tools, process automation and autonomous driving technologies can help…

Direct selling in Argentina is held to have performed positively in 2023, despite a complex and difficult economic and business context. Many direct selling companies registered strong performances in retail value sales in 2023, although there were…

The outbreak of the Coronavirus (COVID-19) pandemic hit direct selling companies hard as they were almost entirely dependent on their sales agents or distributors to generate sales. Restrictions on movement and socialisation stopped this model in its…

Direct selling maintained current value growth in Brazil in 2023, continuing the trend seen throughout the review period. The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence…

Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…

In 2023, direct selling in Colombia has benefited from its ease and speed of purchase, product variety and payment options. Growth is also attributable to expansion into more remote areas of the country. In the wake of the COVID-19 pandemic, direct…

Following low value sales in 2021, direct selling saw a positive boost in 2022, despite rising price points and inflation. The most positive aspect has been the strong recovery of beauty and personal care sales, the largest part of the category.…

Beauty and personal care remain the main category in direct selling with brands like Belcorp and Natura posting positive growth in 2022. The use of personalized recommendations and innovative products at affordable prices is supporting development.…

The channel did not see any important changes in the last couple of years of the review period, with no new brands entering the market or announcing their intention to do so. This meant that the existing players continued to gain ground, using new…

In Guatemala, the direct selling channel continues to rely heavily on in-person interactions as e-commerce penetration remains relatively low. The COVID-19 pandemic had a significant negative impact on direct selling in 2020 due to government…

In 2023, direct selling achieved positive current value growth for a third consecutive year in Mexico; far exceeding the pre-pandemic level of sales. Despite this strong sales performance, the number of direct selling agents contracted again in 2023,…

With consumers looking for greater convenience and ways to save money, direct selling in Peru has gained popularity in 2023. Affordable prices, regular promotional cycles and payment options at no extra cost are the main advantages of direct selling,…

Beauty and personal care brands, including players such as Avon, continued to represent the largest part of the direct selling business. In 2022, these players were able to leverage their longstanding relationship with consumers, using their solid…

Consumers in Argentina continued to migrate to discounters in search of low prices, discounts and price promotions, given the complex and difficult economic context in the country. Discounters offer a broad portfolio of private label options covering…