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Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes and developing retail trends from a broader regional perspective.
Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
2022 was a year of accelerated growth for RTDs, with the landscape having seen ongoing growth since the start of the COVID-19 pandemic. This has made RTDs an attractive proposition for both local and foreign companies, which have found opportunities…
RTDs maintained solid total volume growth in 2023, with increases seen both on-trade and off-trade. RTDs is comprised of spirit-based and wine-based RTDs, plus other RTDs (mainly hard seltzers). It was the latter that showed the strongest total…
RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful…
Azende Corp Cía Ltda continues to lead the RTD category in 2022 with its Switch brand. Aimed at young adults, Azende has used a strong social media campaign with a funny and fresh message to engage its audience. Switch is a well-known spirit-based…
RTDs in Costa Rica are growing in popularity, especially among younger consumers as they are often sweet and this suits a less developed palette. In 2022, RTDs registered healthy double-digit volume growth. However, in spite of this significant…