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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

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Country Report

Spirits in Colombia

Jun 2024

Spirits faced a challenging year in 2023 due to the complex macroeconomic environment, high inflation rates and low economic growth in Colombia. Consumers traded down between categories and brands due to lower purchasing power. Although the total…

USD 1,195
Country Report

Spirits in Chile

Jun 2024

Spirits in Chile returned to slight total volume growth in 2023, with increases for both channels. Despite seeing a minimal total volume decline in 2023, pisco, a beloved spirit deeply ingrained in Chilean culture, has demonstrated remarkable…

USD 1,195
Country Report

Spirits in Brazil

Jun 2023

Whiskies experienced rapid total volume growth in Brazil in 2022, even amidst the challenging macroeconomic conditions and the income constraints of Brazilian consumers. The whiskies renaissance in Brazil can be attributed to various trends,…

USD 1,195
Country Report

Spirits in Bolivia

Jun 2024

While total volume sales of spirits in Bolivia increased in 2023, growth continued to be constrained by contraband trade. This was particularly the case at the off-trade level, which accounts for the lion’s share of consumption and where the category…

USD 1,195
Country Report

Spirits in Argentina

Jun 2024

Spirits sales exhibited stagnation in terms of total volume in Argentina in 2023, as consumers' purchasing power deteriorated against rampant inflation. However, some spirits continued to outperform, notably bitters, which hold the majority of…

USD 1,195
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