Latin America

Chile is by far the leading market in Latin America in terms of per capita consumption of tea. Demand for this hot drink recorded impressive growth in the early 2010s. Furthermore, it is usually an essential item in every Chilean household. However,…

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

Tea is expected to register moderate constant value and volume growth in 2023, with continuing population growth partly supporting this growth. While coffee still accounts for more value sales, tea sales are also significant and tea is expected to…

Tea sales are seeing positive growth in total retail volume terms in Argentina in 2023 - the result of the increasingly positive perception of tea as a healthy option. Argentinian consumers have always been very health conscious, but the outbreak of…

After the demand spike seen in sweet spreads and its associated packaging in 2020 due to home seclusion during the pandemic, as it gave rise to increasing snacking and meal occasions in the home, sales declined in 2021 as the category normalised.…

In Colombia, rising consumer health consciousness is helping honey sales to record strong growth thanks to this product’s perceived natural and beneficial properties. Honey's popularity is also being boosted by its adaptability as a sweetener and…

The packaging of jams and preserves was recording the strongest growth in Brazil’s sweet spreads market in 2022, helped by increasing interest in health and natural products among consumers. Jams and preserves are perceived as healthier options than…

In 2023, PET jars saw an increase in its unit volumes and share within chocolate spreads packaging in Argentina, at the expense of glass jars. This can be attributed to the fact that PET jars are lightweight, which reduces shipping costs and the…

Jams and preserves remains the largest category in sweet spreads, registering a slight contraction in retail volume terms in 2023. The decline can be explained by a rise in the number of Uruguayans crossing the border into Argentina in order to buy…

Chocolate spreads maintained its growth in 2023, in contrast to other categories within sweet spreads, which registered high growth rates during the COVID-19 crisis, but then saw sales fall away as life returned to normal and people started going…

Several trends have emerged since the pandemic in Mexico and continue to shape consumers’ daily lives. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers seek products with healthy ingredients in…

The jams and preserves category holds significant importance in terms of retail volume sales, following substantial growth during the COVID-19 pandemic. In 2023, volume growth has returned to normal rates with retail prices stabilising. Local brands…

Historically, chocolate spreads have been an expensive option for Ecuadorians and is usually only found in modern retail channels where shoppers tend to have higher purchasing power. As a result, chocolate spreads have been inaccessible to a large…

Jams and preserves is the largest category by volume with the majority of production originating from local companies that use well-known and popular fruits. While some imported brands are available in the Dominican Republic, they are less prevalent…

Honey is expected to register the highest current value growth, Consumers perceive honey as a healthy option as it is a natural product which is rich in minerals, vitamins and trace elements and as such honey continues to perform well. That being…

Retail sales of sweet spreads are seeing growth boosted in Colombia in 2023 by the expansion of consumption opportunities, with consumers increasingly choosing to use chocolate spreads as ingredients in the preparation of home-made desserts and…

Northern Chile is not known for being an apicultural region due to its desert-like climatic conditions. However, a beekeeper from Pampa del Tamarugal has managed to produce honey; María Eliana Jofré hails from the town of La Huayca in the Tarapacá…

Amid the constraints imposed by the impacts of the pandemic, rising inflation, the devaluation of the Brazilian real against the US dollar, and successive restrictions in various global supply chains, players have had to concentrate their efforts on…

Sweet spreads are expected to register a decrease in volume sales in 2023. Part of this decline is due to the widespread availability of smuggled sweet spreads in outdoor markets. Smuggling has increased significantly in recent years. Bolivia’s fixed…

Following impressive growth during the first half of the review period, chocolate spreads in Argentina saw retail volume sales contract in 2022. While the rate of decline has slowed, the category is poised to register another negative performance in…

In 2022, sweet biscuits recorded positive volume growth after two years of registering declining sales, with positive growth also expected in 2023. The good performances in 2022 and 2023 are, in part, explained by a better supply after the production…

Sweet biscuits, snack bars and fruit snacks in Peru in 2024 is inhabiting a challenge landscape marked by rising input prices and a decline in domestic consumption. This double impact has led to sluggish growth in retail volume sales. Despite a…

Sweet biscuits, snack bars and fruit snacks in Mexico is expected to see good retail volume and fast retail current value growth over 2024. With stabilising rates of inflation and unemployment and a growing female presence in the workforce,…

There have been mixed performances among the leading markets in Latin America, with Brazil and Mexico continuing to record positive growth in 2022, but Argentina, after a slight recovery in 2021 from the steep decline in 2020, back to seeing falling…

Sweet biscuits, snack bars and fruit snacks have generally performed well since the COVID-19 pandemic. Many of these snacks fitted with the indulgence or healthier snacking trends in the country and have continued to thrive in the forthcoming years…

In 2023, sweet biscuits, snack bars, and fruit snacks is benefitting from stronger demand for convenient and on-the-go snacking options. As consumers become busier and leave their homes for longer periods, they are turning to snacks as a quick and…

Although inflation remains an issue in 2023, consumers continued to indulge in sweet biscuits, along with fruit snacks and cereal bars. The reopening of the economy, including a return to in-person learning at schools and office work, has seen…

High inflation continues to drive lower income consumers towards price promotions in 2023, with trading down to cheaper options and private labels also a common trend. Brand loyalty is generally quite weak in sweet biscuits, snack bars and fruit…

Average retail current unit prices are set to rise across sweet biscuits, snack bars and fruit snacks in Colombia over 2024, amid an inflationary climate. This is expected to boost retail current value sales but drive down overall retail volume sales…

Producers of sweet biscuits, snack bars and fruit snacks in Chile have been navigating economic challenges, notably price hikes, by adopting a subtle yet impactful strategy known as shrinkflation. This approach, while not new, has become increasingly…

During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…

In 2023, the sweet biscuits market showed very moderate growth in retail volume terms, with slightly higher value growth due to price adjustments that most major brands were forced to make as a result of the rising cost of one of the main ingredients…

Sweet biscuits, snack bars and fruit snacks in Argentina witnessed a recovery from the strong decline in retail volume sales in the wake of the Coronavirus (COVID-19) crisis in 2020 to exceed the 2019 pre-pandemic level in 2023. Despite the…

Recycling and reducing plastic and water use is well-established in Mexico, with 40% of consumers being Zero Wasters, half of whom are willing to pay more for sustainable food, beverages and apparel. As such, implementing the recycled claims would be…

Over half of consumers in Chile recycle items and reduce food waste while being wary of their impact on the planet; shaping sustainable shopping decisions. Established recycling habits have led to over a third of consumers being Zero Wasters, with…

Strong environmental awareness and solid recycling habits lead to almost half of consumers identifying as Zero Wasters, reflected in their sustainable shopping decisions. Over half of Zero Wasters are willing to invest more in sustainable products,…

Over half of consumers in Argentina have established recycling habits and are wary of their impact on the planet, shaping sustainable shopping decisions. With almost a third of consumers identifying as Zero Wasters, opportunities exist to utilise…

Performance was muted for surface care in 2023, with constant value sales, as well as volume sales, falling slightly. Now that the pandemic is over, there was less cleaning overall. In addition, significant illicit trade also dampened volume sales.

Surface care was one of the most dynamic categories within home care in retail volume terms in 2023 with this largely being fuelled by the rapid rise of multi-purpose cleaners. These products are benefiting from their ability to clean a variety of…

Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…

After surface care sales spiked in Latin America in 2020 due to the pandemic, growth slowed in 2021, before slipping into decline in 2022, albeit remaining at higher levels than pre-pandemic. Industry players, retailers and consumers are now…

While surface care registered double-digit percentage value growth, volume was more muted and was partly supported by continuing population growth. While multi-purpose cleaners continued to account for most value sales, bathroom cleaners were the…

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…

In the post-pandemic era, the need to disinfect surfaces at home has subsided considerably, in line with lower fears over the spread of COVID-19. Retail volume sales of home care disinfectants contracted in 2022, followed by moderate growth in 2023,…

Overall, surface care registered muted volume growth in 2023. However, given the diversity of this product area, some products performed better than others. Reckitt Benckiser continued to have a strong lead in surface care, thanks to its wide…

The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well…