Latin America

In 2023, tobacco in Bolivia recorded one of its most challenging periods in recent times, primarily due to a notable growth in the availability of illegal cigarette brands. Until a few years ago, Bolivia was primarily a transit country for the…

The Argentine economy faced significant challenges in 2023, entering a recession with a GDP contraction and a notable decline in December compared to December 2022. Inflation surged, severely impacting the tobacco industry. Although official…

Tissue and hygiene sales in Uruguay were dampened by the growing issue of small-scale smuggling from Argentina. Swathes of consumers have been crossing into Argentina to buy cheaper goods. The gap between the official exchange rate and the informal…

In 2023, the tissue and hygiene landscape in Peru registered positive retail value growth, while retail volume results were challenged by ongoing inflation. The increase in the prices of supplies, packaging and transportation has been a key challenge…

Tissue and hygiene sales in 2023 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as…

Supply chain challenges and higher global cellulose raw material prices led to higher average retail prices for tissue and hygiene products in 2023. Despite inflation, the reopening of society favoured products that offer convenience as lifestyles…

While 2022 marked the end of the transition back to normalcy following the COVID-19 pandemic, 2023 witnessed a return to full normalcy, bolstered by favourable macroeconomic conditions which spurred growth in the tissue and hygiene industry in…

The high inflationary context in 2023 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels.…

Tissue and hygiene in Guatemala registered healthy current value growth, though constant value and volume growth was more moderate, as inflation still continued to be an issue, though price rises eased. As such, consumers were price sensitive and…

Inflationary pressures and raw material shortages impacted the retail prices of tissue and hygiene in 2023, though to a lesser extent than in 2022. Lower purchasing power forced consumers to reduce their spending and seek out local brands and private…

In 2023, Ecuador's tissue and hygiene landscape recorded flat rate retail value growth. Following the economic downturn experienced during COVID-19, Ecuador has showcased growth in its GDP, with Ecuador's GDP steadily increasing in 2023 to reach a 2%…

In 2023, tissue and hygiene in the Dominican Republic continued to record positive retail value growth. However, value growth was driven by rising retail prices, although price lifts were slower in 2023 than the previous year. The international…

In 2023, retail value growth was positive for tissue and hygiene in Costa Rica, with inflation and rising price points driving results. In 2022, Costa Rica experienced the highest inflation in over a decade, marking a significant economic shift. This…

In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers'…

In 2023, tissue and hygiene in Chile faced slower value growth compared to the more positive outcomes of 2022, primarily driven by categories such as retail adult incontinence, menstrual care, and wipes. The industry's performance in 2023 was…

In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in…

In 2023, tissue and hygiene sales in Bolivia recorded higher-than-normal value growth. This was largely driven by price increases, as inflationary pressures were still largely felt in the country. During the year, Bolivia faced significant economic…

The challenging economic landscape in Argentina during 2023 was characterised by a combination of negative GDP growth and soaring inflation rates, reaching triple digits for the first time in over three decades. These macroeconomic challenges were…

Due to the drought suffered across Uruguay, the quality of tap water was impacted in 2023. With a high level of sodium, tap water was unsuitable for consumption. The Uruguayan government responded to the crisis by giving away bottled water to…

In the midst of Peru's complex economic landscape, further exacerbated since December 2022 due to social protests and interruptions following the unconstitutional attempt to close the congress by former president Pedro Castillo, coupled with the…

Tea in Mexico has maintained the image of being a natural and healthy product for years, and this was reinforced in recent years by the COVID-19 pandemic. According to Euromonitor International’s Voice of the Industry: Food and Nutrition survey in…

Guatemala continues to face high levels of inflation in 2023, driving up average retail prices in the tea category. Leading brands have activated sales with the help of discounts and promotional offers, as consumers are more cautious with expenditure…

Consumption of black tea continued to increase in Ecuador during 2023, although retail volume growth rates remain modest and this is largely due to the perception among local consumers that black tea is a traditional product and a rather…

Tea remains by far the smallest category within hot drinks, with it having limited appeal among the vast majority of Dominicans. Coffee is traditionally the most preferred hot drink among locals, while tea and tea infusions are generally seen as…

The tea category did not experience the marked price increases seen in coffee. Instead, tea unit prices increased at a more modest pace, with the category poised to see prices fall in the coming years, in line with the consumer price index. Overall,…

Following a pandemic-induced surge, the demand for a more diverse range of teas and offerings is persisting within on-trade channels. In contrast to coffee, tea faced lesser impacts from inflation and the escalating costs of raw materials in 2023.…

Chile is by far the leading market in Latin America in terms of per capita consumption of tea. Demand for this hot drink recorded impressive growth in the early 2010s. Furthermore, it is usually an essential item in every Chilean household. However,…

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

Tea is expected to register moderate constant value and volume growth in 2023, with continuing population growth partly supporting this growth. While coffee still accounts for more value sales, tea sales are also significant and tea is expected to…

Tea sales are seeing positive growth in total retail volume terms in Argentina in 2023 - the result of the increasingly positive perception of tea as a healthy option. Argentinian consumers have always been very health conscious, but the outbreak of…

After the demand spike seen in sweet spreads and its associated packaging in 2020 due to home seclusion during the pandemic, as it gave rise to increasing snacking and meal occasions in the home, sales declined in 2021 as the category normalised.…

In Colombia, rising consumer health consciousness is helping honey sales to record strong growth thanks to this product’s perceived natural and beneficial properties. Honey's popularity is also being boosted by its adaptability as a sweetener and…

The packaging of jams and preserves was recording the strongest growth in Brazil’s sweet spreads market in 2022, helped by increasing interest in health and natural products among consumers. Jams and preserves are perceived as healthier options than…

In 2023, PET jars saw an increase in its unit volumes and share within chocolate spreads packaging in Argentina, at the expense of glass jars. This can be attributed to the fact that PET jars are lightweight, which reduces shipping costs and the…

Jams and preserves remains the largest category in sweet spreads, registering a slight contraction in retail volume terms in 2023. The decline can be explained by a rise in the number of Uruguayans crossing the border into Argentina in order to buy…

Chocolate spreads maintained its growth in 2023, in contrast to other categories within sweet spreads, which registered high growth rates during the COVID-19 crisis, but then saw sales fall away as life returned to normal and people started going…

Several trends have emerged since the pandemic in Mexico and continue to shape consumers’ daily lives. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers seek products with healthy ingredients in…

The jams and preserves category holds significant importance in terms of retail volume sales, following substantial growth during the COVID-19 pandemic. In 2023, volume growth has returned to normal rates with retail prices stabilising. Local brands…

Historically, chocolate spreads have been an expensive option for Ecuadorians and is usually only found in modern retail channels where shoppers tend to have higher purchasing power. As a result, chocolate spreads have been inaccessible to a large…

Jams and preserves is the largest category by volume with the majority of production originating from local companies that use well-known and popular fruits. While some imported brands are available in the Dominican Republic, they are less prevalent…

Honey is expected to register the highest current value growth, Consumers perceive honey as a healthy option as it is a natural product which is rich in minerals, vitamins and trace elements and as such honey continues to perform well. That being…

Retail sales of sweet spreads are seeing growth boosted in Colombia in 2023 by the expansion of consumption opportunities, with consumers increasingly choosing to use chocolate spreads as ingredients in the preparation of home-made desserts and…

Northern Chile is not known for being an apicultural region due to its desert-like climatic conditions. However, a beekeeper from Pampa del Tamarugal has managed to produce honey; María Eliana Jofré hails from the town of La Huayca in the Tarapacá…

Amid the constraints imposed by the impacts of the pandemic, rising inflation, the devaluation of the Brazilian real against the US dollar, and successive restrictions in various global supply chains, players have had to concentrate their efforts on…

Sweet spreads are expected to register a decrease in volume sales in 2023. Part of this decline is due to the widespread availability of smuggled sweet spreads in outdoor markets. Smuggling has increased significantly in recent years. Bolivia’s fixed…

Following impressive growth during the first half of the review period, chocolate spreads in Argentina saw retail volume sales contract in 2022. While the rate of decline has slowed, the category is poised to register another negative performance in…

In 2022, sweet biscuits recorded positive volume growth after two years of registering declining sales, with positive growth also expected in 2023. The good performances in 2022 and 2023 are, in part, explained by a better supply after the production…

Sweet biscuits is an important category among Peruvians, with such products much appreciated and regularly consumed. Sales registered significant growth in 2022 with a similar performance expected in 2023, which will enable the category to exceed…

In 2023, sweet biscuits is set to maintain retail volume and current value growth despite budget limitations resulting from high inflation. Consumers perceive these as a convenient snack that is easily available, and they are also affordable compared…

Sweet biscuits, snack bars and fruit snacks have generally performed well since the COVID-19 pandemic. Many of these snacks fitted with the indulgence or healthier snacking trends in the country and have continued to thrive in the forthcoming years…