Latin America

In 2022, cigarettes in Brazil observed a sustained shift in consumer preference, as economy cigarettes gained share from mid-priced cigarettes. This change can be attributed to growing price sensitivity amongst consumers, and their perception of…

In 2023, cigarettes in Bolivia witnessed a notable surge in the presence of smuggled brands. These products, previously predominant in provinces and rural areas, made significant inroads into urban markets, particularly in kiosks, popular markets,…

In 2023, cigarette sales in Argentina experienced a notable retraction, primarily driven by the country’s ongoing economic crisis, which significantly impacted consumer purchasing power. The weakening economy led to a moderate decline in cigarette…

Cider has been losing share amongst Uruguay alcoholic drinks options for the last 15 years. Although it witnessed an unexpected strong bounce in 2020 (related to voluntary home seclusion during the pandemic) and further marginal growth in 2021, the…

Despite the negative trend in overall alcoholic drinks consumption, cider/perry showed a slight total volume increase in Mexico in 2023, although growth was driven by off-trade sales, as on-trade sales turned to decline. Total volume growth was…

Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have…

Sales of cider/perry remained negligible in Ecuador in 2021.

Cider/Perry continued to be niche product in terms of value and volume sales. However, it registered high double-digit volume growth in 2022. Cider/perry benefitted from the removal of pandemic restrictions and increased socialising through on-trade…

In 2023, demand for cider/perry declined in Colombia where consumption of cider is very low and by far the smallest of the five main alcoholic drinks categories. Most local consumers are not aware of this product, because of its limited availability…

Cider in Chile experienced only low total volume growth in 2023, with increases for both channels. Climate change emerged as a significant factor hampering growth. The production of cider relies heavily on the cultivation of apples, and the category…

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

Cider/perry in Bolivia posted a decline in total volume sales in 2023, with demand contracting at the off- and on-trade levels after having increased at a robust pace in 2022. The downturn was mainly attributable to contraband trade, particularly the…

Despite the economic crisis, cider sales exhibited positive growth in Argentina in 2023. This growth was driven by an increasing number of consumers regularly choosing cider over sparkling wine and beer. Significant investments were observed from…

In 2022, chocolate confectionery sales surpassed their pre-pandemic levels again in volume and real value terms and were expected to continue seeing positive growth in 2023. While impulse channels such as kiosks, which are included under small local…

Chocolate confectionery registered modest growth in 2022 as volume sales contracted and value sales recorded slow growth. However, in 2023 volume sales are expected to rise if modestly, while value growth will be significant, enabling the category to…

As consumers are adjusting their budgets to deal with high inflation, some have had to prioritise essential products over those perceived as expendable. Chocolate confectionery is amongst the non-essentials that have suffered from budget limitations,…

Chocolate confectionery is witnessing slower retail volume and current value growth in 2023, with higher unit prices and inflationary pressure restricting consumption. The initial boost provided by the return of impulse occasions and social…

The consumption of chocolate confectionery is heavily reliant on purchases made in the traditional channel, where a significant proportion of sales is driven by impulse buying. With the pandemic now behind them, consumers have been able to return to…

Despite higher unit prices and worrisome inflationary pressures, chocolate confectionery enjoyed modest retail volume growth in 2023. Many Dominicans are confronted with lower purchasing power as the cost of living remains above average.…

Chocolate confectionery has enjoyed robust growth during the review period, even during the COVID-19 pandemic. The upward trend continued in 2023, as the desire to indulge with chocolate confectionery remains high. Lingering concerns regarding the…

Chocolate confectionery in Colombia is undergoing a revival, exhibiting encouraging signs of both retail value and volume growth in 2023. Nonetheless, progress is set to be relatively subdued - a result of persisting consumer habits of staying…

Chileans remain the most avid chocolate consumers in the region. In terms of both volume and value, Chile leads the ranking in per capita chocolate consumption in LATAM (more than doubling the average). 2023 continues to be influenced by…

Tablets remained the leading format within chocolate confectionery in terms of retail value in 2023, having overtaken boxed assortments earlier in the review period. Moreover the former led growth within the category, continuing the trend of the…

Chocolate confectionery recorded moderate retail volume growth in 2023. While the market increased in impulse sales with the return of children to schools in 2022, growth did not continue in 2023 as young students showed increased interest in impulse…

In 2022, retail sales of chocolate confectionery experienced robust double-digit growth in volume terms. This upward trend is expected to continue in 2023, albeit at a slower pace. The strong performance can be attributed to the recovery of kiosks,…

Films targeted towards children, or those featuring iconic childhood characters, significantly influence childrenswear trends. Licensing has always been essential to boost sales in this category, especially with the regular release of children’s…

Size changes, also known as growth spurts, play a significant role in promoting purchases in the childrenswear category in Colombia. As children rapidly grow, parents and caregivers frequently need to update their children's wardrobes with new…

Childrenswear continues to experience a decline in value sales in 2023, a pattern consistent with the preceding year, and it remains one of the most heavily impacted categories within the broader apparel and footwear industry in the country. This…

As Brazil navigated the economic landscape in 2023, the nation was at a turning point of recovery and resilience. While inflation presented new prospects of stabilisation, optimism for the future was limited by the effects of the pandemic and global…

US childrenswear firm Carter's Inc recently began producing its Carter's and OshKosh brands at a facility in Argentina’s La Rioja province. Focused on garments such as t-shirts and leggings, this factory is the company’s first in Latin America and…

Per capita cheese consumption in Uruguay is among the highest in Latin America and the world, due to its long tradition of cheese production. After a soft contraction in 2022, retail volume sales is expected to achieve positive growth in 2023.…

While current value sales of cheese is expected to grow in 2023, constant value sales are expected to fall. This weak performance is reflected in the economy, which contracted in the first half of 2023. An unpopular government, bad weather, high…

Cheese has been the most dynamic category in dairy in current value and retail volume terms in 2023. The shift from unpackaged to packaged formats is an important driver of this trend, but also the positioning of cheese as an affordable source of…

Cheese is expected to be one of the strongest performing dairy products in 2023, with double-digit value growth, as well as healthy volume growth. Lower-income buyers continue to consume unpackaged soft cheese (usually unbranded), which is available…

Queso fresco (fresh cheese) is the most consumer cheese in Ecuador. In this category, the participation of the informal industry is very pronounced as cheese consumption is very regional. Each area is accustomed to the type of cheese that is produced…

Cheese is expected to register moderate current value and volume growth. However, inflation is still an issue and consumers are expected to continue to be highly price sensitive and prioritise value for money. This price sensitivity is expected to…

Current value sales are expected to increase, along with a slight increase in volume sales. While there is still economic uncertainty, as a result of rising inflation, the growth in inflation is expected to ease. That being said, consumers are…

Soft cheese is witnessing the strongest increase in current value sales in 2023, with retail price inflation largely responsible for the growth. Since the end of 2022, price increases have also been exacerbated by a reduction in supplies of soft…

Raw milk is a fundamental ingredient in cheese production, and when the cost of this ingredient increases, producers face numerous challenges that can lead to significant setbacks. There are several reasons that link the increasing cost of raw milk…

Amongst the key categories within dairy, cheese stands out as one of the primary products derived from pure milk. Given its significance in the dairy chain, this category has been one of the most affected by significant structural changes imposed on…

In 2023, cheese consumption continues to grow in Bolivia, encouraged by higher levels of milk production, with much of the overcapacity being channelled for cheese production. While prices are expected to rise for cheese, they are not expected to be…

Soft and hard cheese registered a positive current retail volume growth in 2022, with sales of soft cheese continuing performing better than hard. Rising consumer price sensitivity is set to see soft cheese volume sales outgrow hard cheese sales into…

Charge cards are not significant in Peru, nor are they noted in Euromonitor International data.

Charge cards, which is predominantly represented by American Express, is expected to experience a remarkable resurgence in 2023. In this year charge cards is expected to rebound to around the pre-pandemic levels of usage and card issuance. This…

When presented with a choice between a credit card and a card offering credit card-like functionality but without revolving credit, most Brazilians opt for the former. This inclination is rooted in a fundamental factor hindering charge cards from…

Charge cards represent a diminishing segment within the payment industry, primarily due to their inability to provide financing options. Consumers increasingly favour credit cards over charge cards when making purchases, further contributing to the…

Cat food in Peru is poised to record another solid performance in volume and current value growth terms in 2024. It continues to profit from the steady expansion of the country’s cat population, which is increasing at a faster rate than the dog…

Wet cat food in Mexico stands out as the leading performer in the category, recording double-digit growth in both value and volume terms. This trend is being fuelled by the increasing number of cats and pet-owning households in Mexico. Unlike with…

Cat food in Colombia is seeing slowed growth in 2024, though still outpaced dog food in terms of both volume and current value sales due to the smaller size of the market and the increasing popularity of cat ownership. Still, category growth in 2024…

In 2024, the rising demand for cat food in Chile can be attributed to several key factors that reflect shifting demographics, evolving lifestyles, and changing attitudes towards pet ownership. Firstly, there is a demographic trend towards smaller…