Latin America

In 2023, bedroom furniture in Brazil recorded a marginal value sales decline, driven by various factors. Deflation in raw material costs, primarily driven by a fall in volume sales and industry-wide operating reductions, led to abundant inventories…

Home furnishings saw strong sales in Argentina in 2023, driven by the ongoing emphasis consumers have been placing on their home surroundings since the era of the pandemic. Bath textiles is one strong subcategory of note, driven by the expansion of…

Mexicans continued to focus on maintaining high levels of household hygiene and sanitation in 2022, helping to drive demand for home care products in this year. Furthermore, in line with the global trend of purchasing more green products, Mexicans…

Columbians heavily prioritised maintaining high levels of hygiene in their homes and surroundings during the pandemic to try and minimise the possibility of contracting the COVID-19 virus. This was reinforced by a number of international and national…

Sustainability and environmental concerns are becoming increasingly important in Brazil’s home care market – from the production chain to the disposal of the products after usage. According to Euromonitor International’s Voice of the Consumer:…

In 2020, with home seclusion and strict COVID-19 measures in place, sales of laundry care, and therefore also its packaging unit volumes, suffered as consumers felt they did not need to do their laundry as regularly, given they were going out a lot…

Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into…

Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp…

In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic…

Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period.…

In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high…

After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023,…

In 2023, the prices of home care continued to rise, though to a lesser extent than in 2022. Some households turned to lower priced brands and savings formats. Multifunctional cleaning products, such as bleach and powder detergent, remained popular,…

Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a…

Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…

Ecuador's GDP has risen steadily in 2023 and is projected to reach growth of 2.1% by the end of the year, whilst unemployment has declined by 3.2%. Despite these positive economic indicators, consumers have been cautious with their spending. High…

In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate…

While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest…

In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with…

In contrast to earlier in the review period, when the Chilean economy was an oasis within Latin America and witnessed a constant rise in GDP, minimal inflation rates, and robust employment levels, 2022 and 2023 were characterised by economic…

In 2023, home care in Brazil recorded high single-digit retail value growth, while decreasing inflation rates impacted the performances of all categories and several home care players. Despite previous challenges posed by supply chain disruptions…

Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the…

The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.

During 2020 and 2021, the demand for home audio and cinema was supported by the exigencies of the Coronavirus (COVID-19) pandemic, which saw consumers fall back on the home for entertainment purposes. As consumers worked, studied and entertained…

The decline of home audio and cinema in 2023 is due to its inability to compete with wireless devices with greater technology and functionality. Colombian consumers are increasingly familiar with smart systems, which has led to home audio and cinema…

There is a continued high consumer focus on improving life in the home, which is a residual effect of the pandemic, which led Chileans to purchase consumer electronics to make their lives at home more comfortable. Nevertheless, home audio and cinema…

Consumers in general are no longer interested in most of the categories within home audio and cinema, with practically all of them seeing double-digit declines in both retail volume and current value terms in 2022, and this is set to continue in…

During 2023, demand for home audio and cinema remained on a downtrends trend. Volume sales have been falling in the category for many years, although 2020 was an exception as the strict approach taken to social distancing and home seclusion at the…

A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in…

In 2023, home and garden in Brazil continued to experience high value growth, albeit at a decelerated pace, influenced by a blend of discernible trends and economic dynamics. The substantial drop in inflation from 9.2% in 2022 to 4.5% in 2023,…

Home and garden in Argentina saw significant triple-digit value growth in 2023, notwithstanding the continued global economic and geopolitical uncertainties. Indeed, consumers have been investing in their homes and gardens since the lockdowns of the…

Herbal/traditional products are expected to register a slight fall in constant value sales, as continuing rising prices hits profitability. That being said, demand is steady, and there is an increasing range of herbal/traditional products available…

Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…

Current value growth of herbal/traditional products is slowing in 2023 compared to the previous year. The influence of COVID-19 on demand for different herbal/traditional products was largely related to the overall performance of the core category…

Similar to other countries in the region, Guatemala boasts a long history and strong tradition of herbal/traditional remedies and practices of natural medicine. Many of these products are commercialised informally, sometimes in unpackaged or…

Herbal/traditional sleep aids is expected to register the highest current value growth in 2023. Stress factors such as economic uncertainty and a spiralling crime rate are expected to lead to increased demand for sleep aids. In addition,…

Herbal/traditional remedies recorded steady growth in 2023 as they are well received and trusted by Dominican consumers. Also, consumers are increasingly turning to more natural products that they perceive to be healthier, cleaner and less processed.…

"Macrobioticas" or health food stores, can be found nationwide, and in some parts of the country, their presence is even more visible than that of pharmacies. Traditional healers, known as curanderos or yerberos, are often consulted for advice and…

Demand for cough/cold/allergy remedies is on the rise. Ingredients such as menthol, eucalyptus, propolis, and hedera helix are particularly popular in syrups used to address dry or productive coughs. These herbal remedies are known for their…

Consumers in Chile continue to show strong support for herbal/traditional products, especially when purchasing cough/cold remedies. This trend is not only driven by the longstanding preference for natural products among many Chileans but also due to…

Herbal/traditional products is set to see double-digit current value growth in Brazil in 2023. Consumers in Brazil continue to robustly support herbal/traditional products, especially when it comes to cough/cold remedies and sleep aids. This enduring…

In recent years, the local government has been active in promoting the development of traditional medicine. In 2023, local health authorities continued with this strategy and signed an agreement with the Japanese government to help promote local…

Demand for herbal/traditional dietary supplements continued to grow strongly in 2023, as consumers sought out products to help protect them from illness. This increased focus on preventative health and immunity-boosting products caused a surge in…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Health and beauty specialists have witnessed strong growth in Peru, despite the economic crisis unfolding during 2023, led by a solid performance from optical and health and personal care stores. Optical goods stores are seeing a recovery after the…

Health and beauty specialists maintained slow growth in outlet numbers and moderate growth in current value terms in Mexico in 2023. Beauty specialists registered the best performance within health and beauty specialists during 2023, with fragrances…

Health and beauty specialists recorded another year of strong current value growth in 2023 due to the lack of pandemic-related restrictions and social distancing, and the return to work and social events. The cosmetic and health industry in the…