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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

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Country Report

Hair Care in Chile

Apr 2024

During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…

USD 1,195
Country Report

Hair Care in Brazil

Jul 2023

The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…

USD 1,195
Country Report

Hair Care in Bolivia

Apr 2024

Hair care in Bolivia registered a moderate increase in both constant value and volume sales in 2023. With prices still on the rise, particularly for imported brand, due to a severe shortage in foreign cash reserves, local value brands performed well.…

USD 1,195
Country Report

Hair Care in Argentina

Apr 2024

Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…

USD 1,195
Country Report

Gum in Uruguay

Jul 2023

After seeing a major decline in 2020, when the pandemic first arrived in Uruguay, followed by a further fall in sales in 2021, gum registered a rebound in volume and value terms in 2022, with positive growth also expected for 2023, although sales…

USD 1,195
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