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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Oral Care in Guatemala

Apr 2024

Oral care in Guatemala saw prices hikes in 2023, though volume sales growth was stable while current value sales saw rapid rises. Most Guatemalans are not willing to change their oral hygiene practices despite having to pay higher prices for products…

USD 1,195
Country Report

Oral Care in Ecuador

Apr 2024

2023 saw volume growth in oral care return to positive ground after two years of declining demand, with the most affordable brands and those which represent the best value for money generating the best sales performances. Against the backdrop of the…

USD 1,195
Country Report

Oral Care in Dominican Republic

Apr 2024

Retail sales of oral care products showed greater dynamism in current value terms, with volume growth subsiding due to lingering high prices in the Dominican Republic. Basic oral care habits such as teeth brushing are well established among the…

USD 1,195
Country Report

Oral Care in Costa Rica

Apr 2024

Global players such as Colgate, Listerine and Oral-B continued to dominate oral care in Costa Rica in 2023 due to their trusted reputations for quality and efficacy, broad product ranges and extensive distribution coverage. However, a number of…

USD 1,195
Country Report

Oral Care in Colombia

Apr 2024

Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…

USD 1,195
Country Report

Oral Care in Chile

Apr 2024

In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…

USD 1,195
Country Report

Oral Care in Brazil

Jul 2023

Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic…

USD 1,195
Country Report

Oral Care in Bolivia

Apr 2024

Oral care in Bolivia registered moderate constant value and volume growth in 2023. Though prices increased for imported brands in particular in 2023, due to a sharp fall in foreign cash reserves, the essentialness of products such as toothpaste…

USD 1,195
Country Report

Oral Care in Argentina

Apr 2024

In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…

USD 1,195
Country Report

Nuts in Mexico

Jan 2024

The growing number of consumers switching to plant-based diets has boosted the consumption of nuts such as almonds and macadamia. With a pleasant flavour and without the environmental and health implications of consuming animal-derived products, nuts…

USD 1,195
Country Report

Nuts in Brazil

Feb 2024

Green coconut, with its growing popularity, stands out not only as a refreshing hydration option but also as a versatile ingredient in various products, from coconut water to snacks and healthy confectionery. The consumption of green coconut is…

USD 1,195
Country Report

NRT Smoking Cessation Aids in Peru

Oct 2023

NRT smoking cessation aids is not a notably significant category in Peru. Indeed, such products are niche and not widely available, and have failed to attract consumer’s attention. Smokers prefer to simply maintain their habit or opt for natural and…

USD 1,195
Country Report

NRT Smoking Cessation Aids in Mexico

Oct 2023

Demand for NRT smoking cessation aids in Mexico continues to decline, despite the greater motivation among some consumers to quit smoking during the pandemic. It is worth noting that per capita smoking prevalence in Mexico is on the decline due to…

USD 1,195
Country Report

NRT Smoking Cessation Aids in Colombia

Sep 2023

NRT smoking cessation aids saw growth decelerate in 2021 and 2022. On one side, with the high price tag of NRT products and consumers looking to balance their budgets, this category is not considered essential but easily replaceable. On the other…

USD 1,195
Country Report

NRT Smoking Cessation Aids in Brazil

Mar 2024

NRT smoking cessation aids is set to continue to witness a volume decline in Brazil in 2023, despite the expectation of current value growth, due to increases in prices. Although nicotine patches is one of the most established formats for nicotine…

USD 1,195
Country Report

NRT Smoking Cessation Aids in Argentina

Sep 2023

The proportion of the Argentinian population claiming to smoke declined in 2023, continuing the trend of previous years of the review period. This was driven mainly by a decline in smoking amongst women, with prevalence amongst men decreasing at a…

USD 1,195
Country Report

Non-Grocery Retailers in Uruguay

Apr 2023

Following the outbreak of COVID-19, restrictions on travel and socialising heavily impacted certain non-grocery retailers, as consumers were confided to the household. With the risk of COVID-19 reducing, the government has lifted restrictions on…

USD 990
Country Report

Non-Grocery Retailers in Guatemala

Mar 2023

Pharmacies in Guatemala saw robust year-on-year sales growth in 2022. However, when viewed in constant terms (i.e., adjusted for inflation), the sales growth rate slowed from the previous year. This can be attributed to the circumstances of the…

USD 990
Country Report

Non-Grocery Retailers in Ecuador

Apr 2023

According to the Instituto Nacional de Estadisticas y Censos (INEC), consumer appliances and electronics experienced a reduction in prices over 2022, when compared to 2021. This was in part due to a normalisation of production thereby ensuring there…

USD 990
Country Report

Non-Grocery Retailers in Dominican Republic

Apr 2023

Non-grocery retailers posted a strong rise in current value growth in 2022 supported by a rebound in demand as consumer lifestyles shifted back to greater normality post-pandemic. Inflationary pressures have undoubtedly pushed up retail prices, but…

USD 990
Country Report

Non-Grocery Retailers in Costa Rica

Mar 2023

Following its acquisition by Grupo Unicomer, RadioShack reopened its stores in Costa Rica in 2022. The player plans to have 18 outlets within the country by the end of 2024. This moves shows the continued importance, opportunity and growth for…

USD 990
Country Report

Non-Grocery Retailers in Bolivia

Apr 2023

Pharmacies remained a leading format within non-grocery retailers in Bolivia at the end of the review period. Farmacorp, the leading non-grocery retailer, continued to invest heavily in expansion to reach, according to the company, all regional…

USD 990
Country Report

Nappies/Diapers/Pants in Uruguay

Mar 2024

Retail volume of sales of nappies/diapers/pants in Uruguay fell considerably in 2023, due to the ongoing decline in the country’s birth rate. In addition, small-scale smuggling from Argentina also impacted local retailers’ sales, although the impact…

USD 1,195
Country Report

Nappies/Diapers/Pants in Peru

Mar 2024

In 2023, nappies/diapers/pants in Peru recorded positive growth for both retail value and volume sales. Following the negative impact of COVID-19, when sales declined in line with home seclusion, the nappies/diaper/pants landscape reached 2019 volume…

USD 1,195
Country Report

Nappies/Diapers/Pants in Mexico

Apr 2024

In Mexico, the demographic landscape is experiencing a notable shift, particularly within the 0-3 year-old population segment. According to the latest data published by the National Institute of Statistics and Geography (INEGI), the country witnessed…

USD 1,195
Country Report

Nappies/Diapers/Pants in Guatemala

Mar 2024

Nappies/diapers/pants in Guatemala registered healthy constant value and moderate volume growth in 2023, partly supported by continuing population growth. While nappies/diapers accounted for most volume sales and registered the highest volume growth,…

USD 1,195
Country Report

Nappies/Diapers/Pants in Ecuador

Mar 2024

In 2023, Ecuador's nappies/diapers/pants landscape recorded a decline in retail value and volume sales. The ongoing decline in the birth rate impacted sales and diminished growth, especially in the newborn segment. In addition, the economic impact of…

USD 1,195
Country Report

Nappies/Diapers/Pants in Dominican Republic

Mar 2024

In 2023, nappies/diapers/pants in the Dominican Republic recorded double-digit retail value growth, while retail volume was low level, challenged by rising price points. Over the review period, the nappies/diapers/pants industry faced growing…

USD 1,195
Country Report

Nappies/Diapers/Pants in Costa Rica

Mar 2024

Nappies/diapers/pants recorded positive retail value growth in 2023 in Costa Rica. Despite rising prices, brand loyalty is generally strong in nappies/diapers/pants, where Huggies and Pampers are the leading choices, and consumers are generally…

USD 1,195
Country Report

Nappies/Diapers/Pants in Colombia

Feb 2024

In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers…

USD 1,195
Country Report

Nappies/Diapers/Pants in Chile

Mar 2024

Despite nappies/diapers in Chile showing signs of volume stabilisation in 2022, the category resumed its historical trend with a single-digit decline in 2023. This contraction aligns closely with pre-pandemic levels, reflecting the ongoing dynamics…

USD 1,195
Country Report

Nappies/Diapers/Pants in Brazil

Apr 2024

Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours.…

USD 1,195
Country Report

Nappies/Diapers/Pants in Bolivia

Mar 2024

A noticeable trend shaping nappies/diapers/pants in Bolivia since 2023 is the increased demand for larger sizes, particularly XXXG sizes. This surge is attributed to children using diapers for more extended periods, driven by factors such as busy…

USD 1,195
Country Report

Nappies/Diapers/Pants in Argentina

Feb 2024

Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per…

USD 1,195
Country Report

Mobility in Mexico

Oct 2023

With Mexico’s economy rebounding, the automotive market is in recovery mode, with increased demand for both new and used vehicles. Tesla’s upcoming mega factory in Monterrey is set to boost infrastructure and electrification efforts, while hybrid…

USD 1,650
Country Report

Mobility in Brazil

Sep 2023

Brazil's automotive industry struggles despite the semiconductor crisis ending. SUVs and crossovers sees growth, but demand for light vehicles lags behind pre-pandemic levels. Recent market developments may foment both electric (EV) and autonomous…

USD 1,650
Country Report

Mobility in Argentina

Oct 2023

Argentina’s automotive industry struggles with limited imports and local manufacturing resulting from the pandemic, while local prices rise as high inflation rates and exchange rates against the US dollar have persistently affected the socioeconomic…

USD 1,650
Country Report

Mobile Phones in Mexico

Jul 2023

Retail volume sales of mobile phones are expected to grow over 2023, albeit due solely to smartphones. Before the onset of the Coronavirus (COVID-19) pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the…

USD 990
Country Report

Mobile Phones in Colombia

Jul 2023

Smartphones continues to see a decline volume sales in Columbia in 2023, in tandem with the pressure on consumer purchasing power. The strong devaluation of the Colombian peso against the dollar has made these products more expensive, and this is…

USD 990
Country Report

Mobile Phones in Chile

Jul 2023

Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant…

USD 990
Country Report

Mobile Phones in Brazil

Jul 2023

The global economic crisis and its ripple effects in Brazil led to decreases in both retail volume and current value terms for mobile phones in 2022, and this is set to continue in 2023. As consumers have tightened their belts and prioritised their…

USD 990
Country Report

Mobile Phones in Argentina

Jul 2023

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

USD 990
Country Report

Microwaves in Mexico

Dec 2023

The microwave market in Mexico experienced a decline in retail volume sales for the first time in many years during the COVID-19 pandemic, breaking a trend of steadily rising household penetration driven by the convenience factor. Prior to the…

USD 1,195
Country Report

Microwaves in Colombia

Dec 2023

Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…

USD 1,195
Country Report

Microwaves in Chile

Dec 2023

Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…

USD 1,195
Country Report

Microwaves in Brazil

Dec 2023

Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to…

USD 1,195
Country Report

Microwaves in Argentina

Dec 2023

Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…

USD 1,195
Country Report

Menswear in Mexico

Dec 2023

The landscape of men’s fashion has undergone notable changes in response to evolving workplace dynamics. Initially, the pandemic fostered a shift towards hybrid work models, allowing men to embrace less formal attire. The smart-casual style, blending…

USD 1,195
Country Report

Menswear in Colombia

Nov 2023

As society has now reopened in the wake of the pandemic and men have returned to their places of work and can once again enjoy social gatherings, items, such as outerwear, have become more necessary than underwear and nightwear. With limited budgets,…

USD 1,195
Country Report

Menswear in Chile

Nov 2023

Menswear continues to exhibited a notable slowdown in both value and retail volume growth in 2023 compared to 2022. This is in contrast to womenswear, which is demonstrating more robust expansion. Nevertheless, certain product categories such as…

USD 1,195
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