Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
Sports nutrition witnessed an upturn in current value sales in 2022 as consumers left COVID-19 fears behind and returned to gyms and their usual sporting activities. Moving into 2023, Many Costa Ricans focus on losing weight gained during the…
Sports nutrition continues to register positive growth in spite of rising prices. Health consciousness in Colombia has been a strong motivating factor for many individuals, pushing them not only to incorporate sports into their daily routines, but…
Value sales of sports nutrition in Chile are experiencing a remarkable resurgence in 2023 with double-digit growth after a challenging 2022. A marginal drop in sales the previous year was primarily attributed to the significant reduction in Chileans’…
Sports nutrition is set to be a standout growth category within consumer health in Brazil in 2023, expected to maintain its third consecutive year of over 20% growth in current value terms. The pursuit of a healthier lifestyle is a significant…
In 2023, sports nutrition is expected to register a slight increase in current value sales, though constant value sales are expected to fall, as rising costs hit profitability. While Bolivia has managed to protect itself to a large extent from…
Retail sales of sports nutrition products continued to grow strongly in constant value terms in 2023, despite restrictive measures on imports, as the government sought to protect its reserves. While the global creatine shortage led to some supply…
Sports drinks is experiencing continuous growth, stimulated by the prevailing health and fitness lifestyle trend and exacerbated by the recent tap water crisis. Following the COVID-19 crisis, sales of sports drinks have shown robust retail volume…
The year 2023 marked substantial growth for hydrating beverage brands, propelled by a notable increase in the country's average temperature due to El Niño at the year's onset and in the latter half of the year. These weather patterns intensified the…
The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably…
In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result,…
The increases seen in sales of sports drinks in Ecuador in recent years can be attributed to a confluence of factors that reflect a broader shift towards a more health-conscious and active lifestyle. This multi-dimensional transformation in consumer…
Sports drinks has seen strong growth in retail volume terms in 2023, which has been in large part due to the outstanding performance of the Generade brand from Industrias San Miguel del Caribe SA. The brand has energised the category thanks to its…
In the post-pandemic era, Costa Ricans have resumed sports and exercise regimes, including group activities and competitions. Sports drinks has benefited from this return to normalcy as consumers use them to fuel during sports and/or refuel after…
Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the…
Sports drinks has witnessed an impressive performance over much of the review period, with off-trade volume sales recording double-digit growth in 2021 and 2022. While volume sales in 2023 have marginally declined, overall demand remains…
Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…
Sports drinks continues to grow from strength to strength and in 2023 is expected to register double-digit volume growth. One factor driving this healthy growth is an expanding consumer base. Not only are sports drinks consumed by athletes looking to…
The new labelling law enacted in September 2022 requires that companies in packaged food and non-alcoholic beverages must use packaging labels to highlight high levels of sugar, fat or salt in their products. As a consequence, it is estimated that…
In 2023, spirits in Uruguay was negatively impacted due to the economic situation in Argentina, which resulted in a decrease in local volume sales. The favourable dollar exchange rate in Argentina made the country highly affordable for Uruguayan…
Peru’s government announced in the second half of 2023 that the country had entered an economic recession. This was a result of high inflation, the lingering effects of the pandemic, the strikes and protests following the replacement of former…