Latin America

Smartphones continues to see a decline volume sales in Columbia in 2023, in tandem with the pressure on consumer purchasing power. The strong devaluation of the Colombian peso against the dollar has made these products more expensive, and this is…

Wireless speakers is set to continue its aggressive growth trajectory amongst the Brazilian population in 2023, representing a dynamic shift in the way that people consume and enjoy audio content. With their seamless connectivity and wireless…

Portable players is set to return to growth in both retail volume and current value terms in 2023. This growth will mainly be driven by the largest category, wireless speakers. Despite seeing a decline in 2022, caused by the exceptional growth in…

Wireless speakers is driving growth in portable players in 2023. The key factors behind this are connectivity, portability, and specific functions such as voice assistants. Wireless speakers can synch with multiple smart devices – a must-have in…

In Brazil, wearable electronics has exhibited remarkable resilience in terms of volume growth, even amidst a challenging economic environment characterised by high inflation. Despite the rising costs of living and the overall impact on consumers’…

Wearable electronics in Chile is set to continue to see solid retail volume growth and dynamic current value growth in 2023, as consumer awareness and penetration increase. Despite seeing a deceleration of growth in 2022 and 2023 compared with the…

In 2023, wearable electronics is seeing modest growth in retail volume terms, thanks to the resumption of physical activities in gyms and public spaces post-pandemic. Wearables are now regarded as an important training aid and they can also track…

Computers registered further double-digit volume sales declines in 2023 after very strong performances in the category during 2020 and 2021, followed by falling demand in 2022. The three constituent categories of computers – desktops, laptops and…

Retail volume sales of computers and peripherals are projected to continue to decrease over 2023, after the spike recorded in the wake of the outbreak of the Coronavirus (COVID-19) pandemic in 2020, when consumers were forced to fall back on the home…

Consumer spending generally remained under pressure in Argentina during 2023. Suppressed commercial activity flowed from an even worse economic performance than what had been expected at the beginning of the year. The main issues include stubbornly…

In general, consumer electronics continued to be affected by the Coronavirus (COVID-19) crisis in the final year of the review period. There was a level of stabilisation in many categories in 2022 and 2023, especially those that had seen spikes in…

2023 saw volume sales of headphones in Argentina increase for the fifth consecutive year. The main reason for the strong positive sales performances being seen in headphones is rising consumer demand for TWS earbuds. Despite wireless headbands and…

Retail volume sales and current value sales of headphones are set to continue to grow over 2023, and at their fastest rates of the review period. During 2020 and 2021, the demand for headphones was strongly supported by the fact that many more people…

During 2023, demand for home audio and cinema remained on a downtrends trend. Volume sales have been falling in the category for many years, although 2020 was an exception as the strict approach taken to social distancing and home seclusion at the…

During 2020 and 2021, the demand for home audio and cinema was supported by the exigencies of the Coronavirus (COVID-19) pandemic, which saw consumers fall back on the home for entertainment purposes. As consumers worked, studied and entertained…

Televisions continued to account for virtually all sales in home video in Argentina in 2023. The very positive volume growth that was recorded in televisions in 2022 continued into 2023; however, by the middle of the year, the category was…

Overall, retail volume sales of home video are set to continue to decrease strongly over 2023. However, there remains a sharp divergence between the performance of televisions and video players. The strong growth in demand for OLED TVs is offset by…

The pressure on household incomes due to the very high inflation that has plagued Argentinian society for some time continued to discourage consumers from investing in imaging devices during 2023. However, economic uncertainty and the erosion of…

Retail volume sales of imaging devices are in long-term decline in Mexico, as local consumers are increasingly happy to use their smartphones to take photos and record video. The image quality of smartphones is steadily improving, with many of the…

2023 saw in-car navigation record yet another double-digit drop in volume sales as category sales declined further towards vanishing point. The use of dedicated devices designed especially for GPS navigation while driving is now extremely rare in…

The downward trajectory in retail volume sales of in-car entertainment predated the outbreak of the Coronavirus (COVID-19) pandemic and related restrictions on travel and consumer movement in general. The negative results in terms of demand continued…

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

Retail volume sales of mobile phones are expected to grow over 2023, albeit due solely to smartphones. Before the onset of the Coronavirus (COVID-19) pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the…

The positive volume growth that has been recorded in sales of portable players since 2020 can be attributed entirely to the huge boom that has been seen in demand for wireless speakers. While demand in all other categories of portable players has…

Over 2023, portable players is projected to continue to see double-digit retail volume growth and high single-digit retail current value growth. However, there remain significant divergences within the category in terms of retail volume and current…

2023 saw wearable electronics remain one of the most dynamic categories in Argentina’s consumer electronics industry, with the very strong performances recorded in smart wearables and activity watch (digital) underpinning a strong increase in demand…

In 2023, smart wearables is expected to see double-digit retail volume and current value growth; faster than the increments recorded in 2022. Consumers in Mexico are more aware of the importance of a healthy lifestyle in the wake of the Coronavirus…

Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…

Mexican population growth is sustained by substantial immigration flows and natural change levels, resulting in Generation Z and millennials emerging as dominant age groups with increasing influence in consumer market. ICT stands as a critical…

Lima is projected to remain Peru’s most populous city by 2027, serving as a prime location for internet-based businesses due to its superior connectivity. Meanwhile, cities like Chimbote grapple with inflation, and Tacna enjoys high disposable…

Peru's economy is set to witness moderate growth over 2022-2027, driving an increase in per capita disposable income. This growth will influence consumer behaviour, with the middle youth dominating the top-income bracket, impacting luxury spending…

Between 2022 and 2027, Peru's households are set to expand. While traditional family households remain prevalent, the growth of single-person households is notable due to factors like migration and evolving lifestyles as well as soaring urbanisation.…

The number of households is set to increase moderately in Venezuela over 2022-2027, with other becoming the dominant household type. In 2022 household spending was affected by inflation, which stood at 197.4% elevating living costs. The fastest…

Tablets remained the leading format within chocolate confectionery in terms of retail value in 2023, having overtaken boxed assortments earlier in the review period. Moreover the former led growth within the category, continuing the trend of the…

Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…

Retail sales of ice cream in Brazil registered a decline in volume terms in 2023, albeit to a lesser extent than the previous year. This was partially due to rising production, storage and transportation costs, which manufacturers passed onto…

Savoury snacks registered an improved performance in retail volume terms in 2023. Growth was boosted by the return to out-of-home activities and the pursuit of products that catered to the need for on-the-go consumption occasions, with many consumers…

Retail sales of snacks in Brazil registered a buoyant performance in current value terms in 2023, with savoury snacks and chocolate confectionery leading the way. However, this was partially due to inflationary pressures, as growth was more moderate…

Sugar confectionery saw a flat performance in retail volume terms in 2023, continuing the trend of the previous year. However, this represented a significant improvement from 2020 and 2021, when the category saw a slump in demand, due to limited…

During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…

The increase in beer packaging unit volumes in Argentina can be attributed to a notable shift in consumer preferences towards beer as their preferred alcoholic beverage due to the introduction of new flavours, styles and brands, leading to stronger…

Although they face stiff competition from glass bottles, metal beverage cans continued to gain share as a pack type for lager in 2022. This is because metal beverage cans are lightweight and easy to handle, making them convenient for on-the-go…

Glass bottles continued to dominate alcoholic drinks packaging unit volumes in Columbia in 2022. However, brick liquid cartons again saw strong growth in alcoholic drinks packaging in 2022, which can be attributed to a few reasons. Firstly, brick…

In May 2023, the World Health Organization declared the end of the global health emergency for COVID-19, in a scenario which led to the easing of health barriers and social distancing measures, both domestically and internationally. Alongside this…

The suspension of operations by Viva Air and Ultra Air at the outset of 2023 had a substantial impact on the decline in domestic passenger numbers within the country. These two airlines ceased their operations in Colombia due to their outstanding…

Flexible packages (travel packages with flexible dates), which were a solution to provide relief for players during the pandemic, have lost strength as they have turned out to be a “bargain that turned expensive” for both players and customers. In…

The year 2023 proved to be challenging for intermediaries within the travel industry, largely due to the bankruptcy of Viva Air and Ultra Air at the onset of the year. These events imposed significant economic and financial difficulties on travel…

After two challenging years due to the pandemic and uncertainties in the industry in early 2022 following the emergence of a new variant of COVID-19, the hotel sector in Brazil is experiencing a positive outlook, especially from the second half of…

Hostels, especially those in more remote areas of the country, are embracing current tourism trends by catering to the evolving preferences of backpackers. Beyond just accommodation, hostels are incorporating experiences that immerse travellers in…

The tourism sector in Brazil is experiencing a more favourable outlook in 2023, after the World Health Organization declared the end of the Public Health Emergency of International Concern related to COVID-19. In June 2023, the National Health…