Latin America

Ownership of other pets in Chile, such as birds, fish, small mammals, and reptiles, is experiencing a significant deceleration, relegating them to niche status within the pet ownership landscape. This trend can be attributed to several factors that…

The pet care industry in Chile is undergoing significant shifts and challenges amid several prevailing trends. One notable trend is the impact of inflation on premium brands in dog and cat food. As inflation rates surge, premium brands are facing…

The expansion of private label within cat litter in Chile can be attributed to several key factors that collectively enhance its appeal and competitive positioning. Firstly, the rising cost of living and economic uncertainty have made price a…

Retail adult incontinence was the shining star of retail hygiene in Brazil in 2023, experiencing remarkable growth in both retail volume and current value terms. Key players such as Essity do Brasil and Ever Green Indústria e Comércio Ltda, amongst…

In 2023, retail tissue saw dynamic retail volume and current value growth in Brazil. In the tumultuous landscape of this year, the category witnessed profound consolidation, marking a pivotal moment in its evolution. Preceded by years of economic…

Rx/reimbursement adult incontinence continued to experience steady volume and current value growth in Brazil in 2023, despite economic challenges. However, the category faced significant hurdles, particularly in health units, where a shortage of…

In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in…

Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a…

Cat food in Colombia is seeing slowed growth in 2024, though still outpaced dog food in terms of both volume and current value sales due to the smaller size of the market and the increasing popularity of cat ownership. Still, category growth in 2024…

In 2024 current value sales for dog food in Colombia remain strong but are dramatically slower than in 2023, while volume sales are rising slightly. However, volume sales have been relatively low for much of the review period, largely attributed to…

Other pet food continued to decline in Colombia in 2024, with this trend attributable to various cultural aspects that limit growth in this category. One significant factor is the lower emotional connection that many people have with these types of…

In 2024, pet care in Colombia is still feeling the impact of previous years’ high inflation, with soaring rates seen in 2022 and 2023. This widespread increase in prices has had a notable impact on the industry, leading pet owners seek to manage…

Within pet products in Colombia in 2024, cat litter is highly diverse segment with numerous brands offering various types of litter to cater to the preferences and needs of cat owners. The positive performance of cat litter is mainly driven by…

During the initial years of the pandemic and for a period after associated restrictions were lifted, retail shelves in Costa Rica were somewhat lacking in variety when it came to baby and child-specific products, in that most stores only carried a…

2023 saw significant growth in sales of baby wipes offered under brands imported from China. The appearance of these Chinese brands, which represent the ideal combination of high quality and low price, has played a key role in reenergising the…

During the early stages of the pandemic, bath and shower manufacturers in Costa Rica scrambled to develop new antibacterial varieties and update packaging designs to highlight the germ-killing capabilities of established products. This trend was…

2023 saw a continuation of the negative volume sales trends that were registered in bath and shower in 2022, although sales declines were less severe during the year. These negative trends can be attributed largely to the declining use of products…

Beauty and personal care in Costa Rica recorded a slowdown in total current value sales growth in 2023, but saw total volume sales rebound at an impressive pace following a marginal decline in 2022. These results reflected a rapid reduction in…

The current socioeconomic situation in Ecuador is becoming more challenging and complex for consumers and fmcg companies alike, with 2023 witnessing political instability and a deterioration of the security situation in the country. All of these…

Cat food in Argentina registered strong growth in retail volume terms in 2023, and further growth is expected in 2024, albeit at a lower rate due to a slowdown in cat adoptions as a result of the complex economic situation. Cat owners seem keen to…

Longwear products continued to gain popularity across colour cosmetics in Costa Rica in 2023. The resumption of pre-pandemic routines was a key driver of demand, in that appreciation for the convenience of longer-lasting formulas increased as…

2023 was a considerably better year for sales of colour cosmetics in Ecuador in comparison with what was seen in the category during 2022, when sales were still being negatively impacted by the COVID-19 pandemic. In particular, some consumers were…

Products with more innovative and distinctive functional claims continued to win over new consumers in deodorants in Costa Rica in 2023. One of the most notable examples was Speed Stick Carbon Absorb, which is made with activated charcoal and…

Ecuador has been through a series of economic crises in recent years and, according to Instituto Nacional de Estadísticas y Censos (INEC), more than 60.5% of Ecuadorians are currently underemployed or struggling to make ends meet despite working…

Depilatories in Costa Rica showed a markedly improved performance in volume terms in 2023, with overall sales increasing at a double-digit rate following marginal growth in 2022. This was partly explained by the strong recovery in consumer confidence…

Reckitt Benckiser’s Veet remained the dominant leading brand in hair removers/bleaches in 2023, despite the brand’s volume sales declining significantly over the course of the year after recording an exceptional sales performance earlier in the…

In 2023, dog food sales in Argentina registered positive growth in retail volume terms and a similar trend is expected in 2024 but at a lower rate due to the complex economic situation. As a result of the decline in purchasing power, many dog owners…

The premium segment continued to outperform its mass counterpart in volume and current value growth terms in fragrances in Costa Rica in 2023. While this was mainly because sales in the former were increasing from a much lower base, premium brands…

During 2023, the majority of sales recorded in fragrances were accounted for by direct selling, the distribution channel which was the most negatively impacted by the COVID-19 pandemic. Faced with challenges arising from the clash between the need…

In 2023, accelerating value sales growth of pots and planters in Brazil was underpinned by many factors. As the economy rebounded post-pandemic, heightened disposable incomes prompted a renewed inclination towards discretionary spending, notably on…

Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit…

Specialist hair care products are becoming increasingly important in Ecuador, not least as many consumers are looking for products that have been specifically developed to address their personal needs more effectively. Within this context, for…

In 2023, home and garden in Brazil continued to experience high value growth, albeit at a decelerated pace, influenced by a blend of discernible trends and economic dynamics. The substantial drop in inflation from 9.2% in 2022 to 4.5% in 2023,…

In 2023, bedroom furniture in Brazil recorded a marginal value sales decline, driven by various factors. Deflation in raw material costs, primarily driven by a fall in volume sales and industry-wide operating reductions, led to abundant inventories…

Home improvement in Brazil faced challenges in 2023 due to several factors. Although the price of construction materials stabilised, high household debt and lingering interest rates posed a challenge. Both floor tiles and wall tiles remained…

A significant trend towards sustainable plastic items was evident in Brazilian homewares in 2023. As consumers prioritised sustainability, the demand for homewares with reduced environmental impact surged, driving further innovation and adoption of…

Mass beauty and personal care products made with activated charcoal continued to gain popularity in Costa Rica in 2023. While penetration remained strongest in oral care, specifically in toothpaste and toothbrushes, rising consumer awareness of the…

Direct selling remained one of the most important and influential distribution channels within mass beauty and personal care during 2023. Between Yanbal, Belcorp and Natura & Co, more than 28% of value sales in this category are accounted for by…

In keeping with the trend observed earlier in the review period, multifunctional men’s grooming products continued to gain popularity in Costa Rica in 2023. Prominent examples included a Nivea Men liquid soap that is suitable for cleansing the body,…

Since the arrival of the COVID-19 pandemic, there has been a significant trend towards men in Ecuador wearing beards, which has had a negative impact on demand for men’s razors and blades as the clean shaven look is no longer considered essential.…

Global players such as Colgate, Listerine and Oral-B continued to dominate oral care in Costa Rica in 2023 due to their trusted reputations for quality and efficacy, broad product ranges and extensive distribution coverage. However, a number of…

2023 saw volume growth in oral care return to positive ground after two years of declining demand, with the most affordable brands and those which represent the best value for money generating the best sales performances. Against the backdrop of the…

As seen during the review period, sales of other pet food in Argentina continued to decline in retail volume terms in 2023, mainly due to the population decline of other pets, and this trend is set to continue into 2024. Due to the pet humanisation…

The pet care industry in Argentina continued to experience a variety of challenges in 2023 due to macroeconomic instability. Inflation is chronic, with double-digit growth since 2007, and triple-digit growth of 133% in 2023, which was the highest…

Cat litter registered the highest current value growth in pet products in Argentina in 2023, and a similar performance is expected in 2024. Sales increased well above the inflation rate, driven by the increase in the cat population as they are…

E-commerce continued to gain importance in terms of premium beauty and personal care distribution in Costa Rica in 2023. While this was in keeping with the trend evident across the market as a whole, the channel’s rising penetration also reflected…

Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the…

Conventional products continued to face growing competition from dermocosmetics in skin care in Costa Rica in 2023, with this trend remaining most visible in the premium segment. Recent years have seen dermocosmetic varieties offered by brands like…

Facial care continued to generate positive volume growth in 2023, even as overall volume growth in skin care fell into negative territory. In recent years, facial care has benefited substantially from a range of factors that have continued to drive…

Sun care in Costa Rica showed an improved performance in volume growth terms in 2023. This was partly due to a steep drop in inflation, which caused current value growth to slow significantly from 2022 but bolstered purchasing power among consumers.…