Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
With the onset of the COVID-19 pandemic in 2020 and consumers spending more time at home, shaving frequency among men decreased significantly, denting retail sales of shaving products and blades. In later years, Dominicans renewed their interest in…
Men’s grooming achieved positive value and volume sales in Peru in 2023, albeit at slower growth rates than seen over the past two years. Although men are becoming more interested in taking care of their appearance in Peru, they tend to be more…
Retail sales of oral care products showed greater dynamism in current value terms, with volume growth subsiding due to lingering high prices in the Dominican Republic. Basic oral care habits such as teeth brushing are well established among the…
Oral care is saw small value growth in Peru in 2023, with volume growth only just managing to achieve a sub-decimal positive figure. However, the baseline demand for oral care supports the category overall. Indeed, as consumers continue to become…
In 2023, the Dominican economy showed moderate growth although GDP remains lower than before the pandemic. This low growth in the economy, combined with a period of higher living costs, led consumers to prioritise their purchases. In beauty and…
Premium beauty and personal care saw robust value sales in Peru in 2023, which was supported by new brands entering the arena.
A growing number of consumers in the Dominican Republic have adopted the use of skin care products as part of their personal care routine, understanding that body care goes beyond aesthetics and supports general health. This behaviour is more…
Skin care was a winning category in Peru in 2023, seeing robust value growth and healthy volume growth. This positive trend is supported by the overall health and wellbeing trends which are influencing various beauty and personal care categories, and…
PET bottles continued to be the main pack type in soft drinks in Mexico in 2023. This can be attributed to the importance of carbonates and bottled water in Mexican soft drinks, as PET bottles are the main pack type in these two categories, which are…
Although the average price of sun care products has increased in the last two years, demand for sun care continues to show strong growth in the Dominican Republic. Dominicans are more aware of the potential damage to the skin from direct exposure to…
Sun care saw the strongest value growth in beauty and personal care in Peru in 2023, with volume also particularly robust. Peru is cited as one of the countries with the highest solar radiation worldwide, according to weather agency El Servicio…
In 2023, baby and child-specific products in Chile followed the same trend as in the previous year, showing a contraction in volume terms, and positive but slower growth in current value terms. The only category that maintained positive performances…
In 2023 Guatemalan parents showed a marked preference for lower-priced brands in baby and child-specific products, feeling the impact of constant price increases in products for feeding and caring for their children. They focused on finding local…
After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…
Bar soap continued to dominate bath and shower in Guatemala in 2023. While some younger and more affluent consumers are shifting towards liquid soap as they perceive it to be more practical and hygienic, the vast majority of local consumers still…
During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their…
Beauty and personal care in Guatemala continued to feel the impact of price rises in 2023, though to a lesser extent than in the previous year. High inflation persisted, with product cost remining decisive in purchasing decisions for the majority of…
After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom…
In 2023 the direct selling distribution channel represented more than half the value of the total market size for colour cosmetics in Guatemala. The channel is particularly important as a source of income during periods of uncertainty, such as those…
Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most…
Deodorants in Guatemala rose faster in 2023 than it did in the previous year, in terms of both volume and current value sales. The category is hugely dominated by mass products, with premium presence being insignificant. Over 2022 and 2023 prices…
Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those…
2023 saw depilatories rise in both volume and current value terms in 2023. During the pandemic and its lockdowns, local consumers spend more time at home and there was reduced need to remove body hair, undermining sales. Subsequently, and with the…
Fragrances in Chile saw a second consecutive year of healthy current value growth – higher than the pre-pandemic level of growth. Nevertheless, the category was unable to match the results seen in 2021, when current value sales grew by almost 40% due…
Volume and current value sales slowed for fragrances in Guatemala in 2023. Fragrances saw a dramatic drop in demand at the start of the pandemic in 2020 but begin to rise again in 2021. However, the high inflation of 2022 and 2023, with retail price…
During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…
Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse…
Flexible packaging remained the dominant pack type in hot drinks packaging in Argentina, with its dominance expected to continue over the forecast period. Flexible packaging is popular thanks to its affordability, durability and convenience over…
Flexible packaging remained the dominant pack type in the biggest hot drinks category, coffee, in Brazil in 2023, which is expected to continue to be the case throughout the forecast period. As with most other pack types, flexible packaging was…
In Colombia’s hot drinks packaging market, flexible aluminium/plastic is the main pack type, with flexible packaging as a whole dominating packaging unit volumes in this industry. In addition, flexible aluminium/plastic is expected to gain even more…
During 2023, mass beauty and personal care in Chile experienced a strong increase in dynamism in current value terms compared with 2022; a year in which volume demand contracted as the country’s high inflation rate kept consumers cautious with their…
Mass beauty and personal care saw rapidly rising retail prices in Guatemala in 2023, with the country still suffering from high inflation that continued from the previous year. Though price hikes in 2023 were not quite as steep as in 2022, consumers…
Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…
In 2023 men’s grooming Guatemala saw men regulating their purchases with cheaper product choices given high inflation. Shaving is a common habit among Guatemalan men, especially for the older generations who believe a habit a shaved face gives the…
In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…
Oral care in Guatemala saw prices hikes in 2023, though volume sales growth was stable while current value sales saw rapid rises. Most Guatemalans are not willing to change their oral hygiene practices despite having to pay higher prices for products…
Despite the economic situation in Chile in 2023, which forced consumers to prioritise their purchases, premium beauty and personal care maintained steady current value growth, at a very similar level to that recorded in 2022. However, significant…
Volume sales growth in premium beauty and personal care in Guatemala was moderate in 2023, with current value sales rising rapidly as a result of price increases, though at a slower rate than during the previous two years. Local habits in terms of…
Although retail volume sales continued to decline, skin care saw a much stronger current value increase in Chile in 2023, after a year of much more moderate growth. During 2022, although demand remained constrained, premium skin care showed positive…
Demand for skin care products continued to rise in Guatemala in 2023, despite the price hikes seen for the second consecutive year. Overall category growth was solid in both volume and current value terms. Guatemalans, especially in the middle- and…
PET bottles remained the dominant pack type in soft drinks packaging in Argentina, accounting for more than two thirds of total soft drinks retail unit packaging volumes in 2023, with this expected to continue over the forecast period. This pack type…
Rigid bottles remained dominant across soft drinks packaging in Brazil, which is expected to continue over the forecast period. The success of this pack type is driven by its affordability, durability and convenience over alternatives, such as glass…
The PET bottle is the leading pack type in soft drinks packaging in Colombia, accounting for the greatest pack type share across nearly all categories. This is not expected to change over the forecast period. PET bottles are a preferred soft drinks…
Sun care has been seeing double-digit current value growth in Chile since 2020. Although there was a notable slowdown in the rate of increase in 2023 compared with the previous few years, it remained significant – in the double digits. The slowdown…
2023 saw improved growth rates in both volume and current sales for overall sun care in Guatemala, compared to the previous year. All segments recorded rapid and robust rises as the sun care category remained one of the most dynamic within beauty and…
Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and…
In 2024, the rising demand for cat food in Chile can be attributed to several key factors that reflect shifting demographics, evolving lifestyles, and changing attitudes towards pet ownership. Firstly, there is a demographic trend towards smaller…
Inflation's impact on the performance of premium dog food brands in Chile is multifaceted, affecting both operational costs and consumer purchasing behaviour. As inflation escalates, the cost of importing high-quality ingredients, which are often a…
In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the…
Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours.…