Latin America

In 2023 in Colombia, AFH (away-from-home) tissue continued to record positive growth rates, with volume exceeding rates recorded in 2019. This performance was supported by the total return to normality after COVID-19 restrictions were lifted. This…

Convenience retailers in Argentina were affected by the annual inflation rate, which reached a triple-digit figure in 2023. Consequently, consumers experienced a significant weakening of their purchasing power. This had some benefits for convenience…

Direct selling in Argentina is held to have performed positively in 2023, despite a complex and difficult economic and business context. Many direct selling companies registered strong performances in retail value sales in 2023, although there were…

Consumers in Argentina continued to migrate to discounters in search of low prices, discounts and price promotions, given the complex and difficult economic context in the country. Discounters offer a broad portfolio of private label options covering…

The competitive landscape of general merchandise stores in Argentina witnessed significant disruption towards the end of the review period as Falabella closed its stores and left the country. As a result, the Mexican enterprise Coppel was the only…

All categories of health and beauty specialists in Argentina recorded triple-digit or very close to triple-digit increases in retail current value sales growth in 2023. Optical goods stores registered the fastest growth in terms of retail current…

Home products specialists in Argentina derived some positive effects from the very high inflation and currency exchange rate devaluation in the country in 2023. This was because Argentinian consumers found a number of opportunities to offset the…

Leading chains of hypermarkets in Argentina like Carrefour and Jumbo are reducing their in-store selling spaces, in order to enhance their e-commerce operations and transform them into real and proper omnichannel outlets. Such spaces are dedicated to…

Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady.…

Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought…

Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per…

In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers…

In 2023, both light and heavy incontinence categories experienced moderate growth in Argentina, albeit driven by different factors. Light incontinence products tend to exhibit a more volatile sales cycle, influenced by external factors such as…

In 2023, retail adult incontinence in Colombia registered a slowdown in retail volume terms compared to the COVID-19 years. Despite this, retail volume sales exceeded the volume rates recorded in 2019. However, price increases, although smaller…

Retail e-commerce In Argentina was the most dynamic channel in retailing. However, higher, exponential retail current value growth in 2023, compared with 2021 and 2022, was mainly due to very high inflation, which reached a triple-digit rate. While…

In 2023, current value sales in retail in Argentina experienced triple-digit growth, although this was primarily driven by very high inflation, which remained a chronic issue. Inflation reached a triple-digit rate during 2023 and the country…

In 2023, value sales of retail tissue rose notably, although this growth was primarily driven by price increases. The trend of companies calling back employees to the office, albeit in hybrid working schemes, has had a noticeable impact on…

In 2023, retail tissue in Colombia recorded positive, double-digit retail value growth, bolstered by rising inflation and ongoing price hikes. However, retail volume growth for toilet paper remained low, despite players reducing the meters and weight…

The National Institute of Social Services for Retirees and Pensioners (PAMI) is the public institution charged with providing healthcare coverage to elderly people in Argentina, a remit that includes the distribution of Rx/reimbursement adult…

In 2023, incontinence Rx/Reimbursement recorded a rate that, although positive, has been the lowest since 2020. Even though these products are covered by MIPRES, a system in which physicians prescribe medicines, nutritional supplements, and diapers…

Small local grocers in Argentina continued to cede some ground to or lose competitiveness with regard to modern grocery retailers like supermarkets, hypermarkets, convenience stores and discounters during 2023. In a context of very high inflation,…

In supermarkets in Argentina, Asian concepts, the main competitors to chains, continued to experience a deep crisis at the end of the review period. As a result, some Asian supermarkets closed their businesses in Argentina and moved to Bolivia,…

The challenging economic landscape in Argentina during 2023 was characterised by a combination of negative GDP growth and soaring inflation rates, reaching triple digits for the first time in over three decades. These macroeconomic challenges were…

In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers'…

Inflationary pressures and raw material shortages impacted the retail prices of tissue and hygiene in 2023, though to a lesser extent than in 2022. Lower purchasing power forced consumers to reduce their spending and seek out local brands and private…

The high inflationary context in 2023 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels.…

Supply chain challenges and higher global cellulose raw material prices led to higher average retail prices for tissue and hygiene products in 2023. Despite inflation, the reopening of society favoured products that offer convenience as lifestyles…

Tissue and hygiene sales in 2023 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as…

In 2023, vending in Argentina registered exponential retail current value sales growth, although this can be explained mainly by the very high inflation rate in the country. Vending remained a small channel in the country, and insignificant compared…

Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…

In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period,…

Apparel and footwear specialists experienced another successful year in 2023, with moderate current value growth as consumers resumed their pre-pandemic lifestyles. The approaches to apparel and footwear, which feature strongly in consumers’…

Rising consumer interest in receiving a more personalised service and advice is drawing consumers into apparel and footwear specialists in Peru. Consumers value the fast service offered by these retailers, especially in contrast to department stores,…

In 2023, appliances and electronics specialists in Colombia were impacted by economic uncertainty and the consequent reduced consumer demand for large appliances and electronics, such as refrigerators, smartphones, and laptops. Also, the Ministry of…

Despite the economic slowdown, appliances and electronics specialists in Peru reported steady sales growth in 2023 supported by inflationary-led price increases. The rising cost of living and recessionary conditions have weakened purchasing power.…

In 2023, value growth of convenience retailers in Colombia was supported by increasingly busy lifestyles, forcing consumers to shop little and often and increasingly buy breakfast and lunch to-go. Convenience retailers have shown agility and…

Convenience retailers in Peru saw a further improvement in outlet development during 2023, with forecourt retailers and convenience stores both expanding. After the strong rebound in value growth witnessed in 2022, current value sales contracted…

In 2023, direct selling in Colombia has benefited from its ease and speed of purchase, product variety and payment options. Growth is also attributable to expansion into more remote areas of the country. In the wake of the COVID-19 pandemic, direct…

With consumers looking for greater convenience and ways to save money, direct selling in Peru has gained popularity in 2023. Affordable prices, regular promotional cycles and payment options at no extra cost are the main advantages of direct selling,…

Double-digit growth was seen in discounters in Colombia in 2023, reflecting a change in the consumption habits of local consumers who are looking for more affordable options in a time of economic uncertainty and budget constraints. Discounters have…

After several years of dynamic current value growth, discounters in Peru saw current value sales decline in 2023. As the country fell into recession, some consumers switched towards using hypermarkets as they looked to economise. Discounters play a…

In 2023, sales of general merchandise stores in Colombia recorded retail value and volume growth, with discount variety stores seeing the best performance in the year due to the tough economic environment and inflationary pressure. Dollarcity, a…

The general merchandise stores channel in Peru includes department stores and variety stores, as both are characterised by selling a wide range of non-food products and to which consumers turn to buy various items in the same place, and to look for…

Health and beauty specialists recorded another year of strong current value growth in 2023 due to the lack of pandemic-related restrictions and social distancing, and the return to work and social events. The cosmetic and health industry in the…

Health and beauty specialists have witnessed strong growth in Peru, despite the economic crisis unfolding during 2023, led by a solid performance from optical and health and personal care stores. Optical goods stores are seeing a recovery after the…

In 2023, sales of home products specialists in Colombia were impacted by declines experienced by leading home improvement and gardening brands, including Homecenter and Easy, as consumers with limited budgets due to the economic environment…

Home products specialists in Peru reported moderate value growth in 2023. Although consumers are still interested in improving their homes and are buying home-related products, high inflation has pushed up unit prices and shoppers are having to…

Discounters in Colombia recorded further growth in 2023, with the main players focusing on a providing a positive customer experience. Currently 32 hypermarkets have been converted into Éxito Wow, which represents 35.4% of the brand’s sales. This…

Hypermarkets in Peru faced a more upbeat scenario in 2023, driven by constant promotions and stronger demand for private label. As recession swept across Peru, more consumers switched to making monthly bigger purchases to save money in the long term.…

In 2023, retail e-commerce in Colombia recorded further strong despite the government eliminating the VAT-free day. Growth was, however, slower in the year due to a retailer-driven shift to physical stores. This shift was supported by sale events,…