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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

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Country Report

Dishwashing in Chile

Feb 2024

2022 marked a reversal of the positive trend witnessed in the preceding two years, characterised by an increase in demand for dishwashing. Unfortunately, this negative trend persisted into 2023. In 2022, the decline in retail volume sales could be…

USD 1,195
Country Report

Home Insecticides in Chile

Feb 2024

In 2023, retail volume sales of home insecticides suffered a second consecutive year of double-digit decline, but an expansion in value sales, driven exclusively by high inflation. The category experienced a dramatic rise in prices, making it the…

USD 1,195
Country Report

Laundry Care in Chile

Feb 2024

Despite the fact that laundry care is relatively inelastic compared to other home care products, retail volume sales experienced a decline in 2023, driven by a fall in consumers’ purchasing power. In an attempt to save money, many local consumers…

USD 1,195
Country Report

Polishes in Chile

Feb 2024

In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of…

USD 1,195
Country Report

Surface Care in Chile

Feb 2024

In 2023, retail volume sales of surface care experienced a significant decline for the third consecutive year, to remain below pre-pandemic levels. The drop in demand can be explained by the waning impact of the pandemic, with Chileans cleaning less…

USD 1,195
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