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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

HW Soft Drinks in Brazil

Oct 2023

In October 2022, Brazil’s new label legislation was put into practice, updating the previous regulations with important advancements, the first being a front-facing nutritional label. This is starting to highlight the importance of ingredients and…

USD 990
Country Report

HW Staple Foods in Brazil

Oct 2023

While the pandemic has significantly challenged more than half of Brazilian families to maintain their consumption patterns and the country continues to struggle with food insecurity, the most typical eating staple foods nationally (based on rice and…

USD 990
Country Report

Mobility in Mexico

Oct 2023

With Mexico’s economy rebounding, the automotive market is in recovery mode, with increased demand for both new and used vehicles. Tesla’s upcoming mega factory in Monterrey is set to boost infrastructure and electrification efforts, while hybrid…

USD 1,650
Country Report

Health and Wellness in Argentina

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

HW Cooking Ingredients and Meals in Argentina

Nov 2023

Demand for health and wellness cooking ingredients and meals remains under pressure during 2022 as inflation continued to accelerate. 2022 saw Argentina’s ongoing economic crisis and the plummeting exchange value of the Argentinean peso fuelling…

USD 990
Country Report

HW Dairy Products and Alternatives in Argentina

Nov 2023

The preference for plant-based food and beverages continues to increase among the population of Argentina. In addition to the obvious desire to reduce the amount of animal-derived products in one’s diet with the aim of improving long-term health…

USD 990
Country Report

HW Hot Drinks in Argentina

Nov 2023

While total retail volume of hot drinks overall declined in Argentina over the course of 2022, volume sales increased in the vast majority of health and wellness hot drinks categories and this can be regarded as a clear sign of the strong shift…

USD 990
Country Report

HW Snacks in Argentina

Nov 2023

Argentina’s Frontal Food Labelling Law was enacted in 2022, establishing that all packaged food and non-alcoholic drinks must bear an indelible warning stamp on the front of the packaging listing details of specific nutrients that exceed…

USD 990
Country Report

HW Soft Drinks in Argentina

Nov 2023

During 2022, the perceptions of Argentinean consumers with regards to health and wellness soft drinks were still being shaped by their experiences during the COVID-19 pandemic, which meant that many consumers remained heavily focused on products with…

USD 990
Country Report

HW Staple Foods in Argentina

Nov 2023

In recent years, the adverse and unpredictable economic situation in Argentina in general and high inflation in particular have put pressure on demand for health and wellness staple foods, due largely to the higher prices that are inevitably charged…

USD 990
Country Report

Apparel Accessories in Colombia

Nov 2023

The use of local materials is of utmost importance in Colombian accessories as it fosters a sense of cultural identity and pride. Utilising materials that are indigenous to the region celebrates the country's rich heritage and craftsmanship. By…

USD 1,195
Country Report

Apparel and Footwear in Colombia

Nov 2023

The fashion industry in Colombia represents 9.4% of the total industrial GDP and employs around 600,000 people. The industry continues to grow post-pandemic, recovering from supply problems, regaining consumers as trend followers resume activities.…

USD 2,450
Country Report

Childrenswear in Colombia

Nov 2023

Size changes, also known as growth spurts, play a significant role in promoting purchases in the childrenswear category in Colombia. As children rapidly grow, parents and caregivers frequently need to update their children's wardrobes with new…

USD 1,195
Country Report

Footwear in Colombia

Nov 2023

Colombian consumers' widespread adoption of sneakers/trainers, particularly white sneakers, can be attributed to their willingness to embrace global fashion trends. The growth of sneakers sales helped drive general growth of footwear in 2023. White…

USD 1,195
Country Report

Health and Wellness in Chile

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Hosiery in Colombia

Nov 2023

Executive events, forums and union meetings have been reactivated post pandemic, and the trend in hosiery is the use of trendy stockings with vibrant colours and patterns: stripes, dots, cartoons and even fruits. Some businessmen mix them with the…

USD 1,195
Country Report

HW Cooking Ingredients and Meals in Chile

Nov 2023

Strong growth was observed for cooking ingredients and meals throughout the first months of 2022, with healthier variants such as no added sugar and natural growing at a very fast pace as consumers resumed their normal activities. However, sales were…

USD 990
Country Report

HW Dairy Products and Alternatives in Chile

Nov 2023

NotCo, a Chilean start-up which uses artificial intelligence to mimic animal-derived products with plant ingredients, continued the expansion of its portfolio with the launch of NotCheese, a vegan cheese, at the end of 2022. The company also received…

USD 990
Country Report

HW Hot Drinks in Chile

Nov 2023

Eating well and healthily is not a simple task in Chile, as many packaged products with positive health-related attributes are usually far more expansive than standard, traditional products. At times, this has made it harder for products with healthy…

USD 990
Country Report

HW Snacks in Chile

Nov 2023

Low GDP growth and the highest inflation in decades characterised the Chilean economy in 2022. These economic conditions limited the growth in sales of healthy snacks, because in general they have a higher unit price than traditional snacks. However,…

USD 990
Country Report

HW Soft Drinks in Chile

Nov 2023

Chileans have substantially increased their awareness of the dangers to health that many soft drinks pose for them, especially carbonates and juice, and they are showing interest in improving their overall health. Legislation and more publicly…

USD 990
Country Report

HW Staple Foods in Chile

Nov 2023

As the inflation rate increased in the country, consumers became increasingly indecisive at the point of purchase in 2022, and price tended to elevate in importance in the decision-making process. In fact, the National Institute of Statistics (INE in…

USD 990
Country Report

Jeans in Colombia

Nov 2023

Colombian jeans have gained worldwide recognition due to their exceptional quality, innovative designs, and impeccable fit. Renowned for their attention to detail, Colombian brands are known to have mastered the art of creating jeans that flatter…

USD 1,195
Country Report

Menswear in Colombia

Nov 2023

As society has now reopened in the wake of the pandemic and men have returned to their places of work and can once again enjoy social gatherings, items, such as outerwear, have become more necessary than underwear and nightwear. With limited budgets,…

USD 1,195
Country Report

Sportswear in Colombia

Nov 2023

Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…

USD 1,195
Country Report

Womenswear in Colombia

Nov 2023

The sustainability trend in womenswear in Colombia reflects a growing awareness of environmental and social responsibility among both consumers and fashion brands. Colombian women are increasingly seeking clothing options that are eco-friendly,…

USD 1,195
Country Report

Health and Wellness in Mexico

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

HW Cooking Ingredients and Meals in Mexico

Nov 2023

Growth rates were slower across numerous categories of health and wellness cooking ingredients and meals in 2022 as the return to spending time and socialising outside of the home during the post-pandemic era suppressed retail sales of packaged food…

USD 990
Country Report

HW Dairy Products and Alternatives in Mexico

Nov 2023

2022 saw numerous leading dairy companies launch new products focusing on specific product claims related to health and wellness, most of which address specific nutrition concerns. Protein content is particularly prominent among the health and…

USD 990
Country Report

HW Hot Drinks in Mexico

Nov 2023

By 2022, the additional attention that health and wellness hot drinks had attracted at the peak of the COVID-19 pandemic was beginning to fade as local consumers were returning to their pre-pandemic lifestyles, spending habits and daily routines. In…

USD 990
Country Report

HW Snacks in Mexico

Nov 2023

Within the broader context, snacks is a dynamic category with almost constant new product launches and growth fuelled by innovation. However, snacks are rarely, if ever, seen as essential products and this means that most consumers are willing to…

USD 990
Country Report

HW Soft Drinks in Mexico

Nov 2023

The review period saw the introduction of new regulations relating to the labelling of packaged food and soft drinks that promote greater transparency in terms of the nutritional content of these products. Regulation NOM-173, which entered into force…

USD 990
Country Report

HW Staple Foods in Mexico

Nov 2023

While sales of meat free staple foods remained negligible in Mexico in 2022, various brands of plant-based meat alternatives are becoming more visible on retail shelves. Previously, these products were available almost exclusively via specialist…

USD 990
Country Report

Innovation: Beauty, Health and Home in Mexico

Nov 2023

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

USD 1,325
Country Report

Innovation: Food and Beverage in Mexico

Nov 2023

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage category, showing the level of new brand and sub-brand launch activity.

USD 1,325
Country Report

Innovation: Beauty, Health and Home in Brazil

Nov 2023

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.…

USD 1,325
Country Report

Innovation: Food and Beverage in Brazil

Nov 2023

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and subbrand launch activity.

USD 1,325
Country Report

Apparel Accessories in Chile

Nov 2023

Apparel accessories is another category that has felt the reverberations of climate shifts triggered by the El Niño phenomenon. These shifts have led to unprecedented winter heatwaves, directly hampering the sales of cold weather-related accessories…

USD 1,195
Country Report

Apparel and Footwear in Chile

Nov 2023

Both retail value and volume growth of apparel and footwear in Chile continues to notably slow following 2021’s highs. During that year, strong growth was observed across most categories, supported by government aid, pension fund withdrawals, and the…

USD 2,450
Country Report

Childrenswear in Chile

Nov 2023

Childrenswear continues to experience a decline in value sales in 2023, a pattern consistent with the preceding year, and it remains one of the most heavily impacted categories within the broader apparel and footwear industry in the country. This…

USD 1,195
Country Report

Footwear in Chile

Nov 2023

Despite a weak performance in terms of retail volume sales in 2023, footwear in Chile is demonstrating robust current value growth, primarily driven by the men’s and women’s segments. Notably, a proportion of this growth can be attributed to price…

USD 1,195
Country Report

Hosiery in Chile

Nov 2023

Hosiery, driven mainly by the non-sheer segment, has found itself in a challenging situation with weakening retail volume sales. Simultaneously, overall value is recording minimal growth. The stagnation in value and reduction in volume can be…

USD 1,195
Country Report

Jeans in Chile

Nov 2023

While demand for jeans continues to rise in 2023, value sales growth is more moderate, driven by the economy segment in Chile, and in particular, economy women's jeans, with the latter continuing to record remarkable double-digit retail volume…

USD 1,195
Country Report

Menswear in Chile

Nov 2023

Menswear continues to exhibited a notable slowdown in both value and retail volume growth in 2023 compared to 2022. This is in contrast to womenswear, which is demonstrating more robust expansion. Nevertheless, certain product categories such as…

USD 1,195
Country Report

Sportswear in Chile

Nov 2023

Sportswear is the standout performer in Chilean apparel and footwear in terms of current value growth in 2023. While inflationary pressures have subdued demand for many apparel categories in general, sportswear’s growth remains positive due to the…

USD 1,195
Country Report

Womenswear in Chile

Nov 2023

While in 2023, current value and retail volume growth of womenswear has not reached the impressive double-digit figures recorded in 2021 (resulting in a full recovery to pre-pandemic sales levels, following a notable drop in 2020 as a result of…

USD 1,195
Country Report

Cooking Ingredients and Meals in Chile

Nov 2023

2022 was an extremely challenging year for cooking ingredients and meals in Chile, and the economic effects experienced in the country during that period are still relevant in 2023. Despite consumers' anticipation of an improved economic landscape…

USD 2,450
Country Report

Edible Oils in Chile

Nov 2023

The production of olive oil in 2023 has been slowing in 2023 due to two crucial factors: adverse weather conditions and the increasing cost of fertilisers. Weather conditions have a significant impact on olive tree cultivation and subsequently on…

USD 1,195
Country Report

Meals and Soups in Chile

Nov 2023

Inflation has presented numerous challenges for innovation in several categories, and soup is no exception. When inflation becomes an issue, the overall cost of production increases, which can have a significant impact on the performance of the…

USD 990
Country Report

Sauces, Dips and Condiments in Chile

Nov 2023

As Chilean consumers experience a paradigm shift in dining habits and continue to embrace home cooking, they appreciate various condiments that help elevate dishes. As inflation impacts the purchasing power of Chileans and dining out in foodservice…

USD 990
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