Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result,…
Soft drinks continues to be affected by inflationary pressures in 2023, which prices continuing to rise, but at a slower pace. This had a notable impact on shopping behaviour, with consumers more cautious about their purchases, especially those in…
After experiencing a strong decline in 2022, as a result of the waning impact of government subsidies to support the local economy during the pandemic, which helped drive up sales of small cooking appliances the previous year, category demand in…
As of 2023, the average unit prices of small cooking appliances have remained relatively low. Despite seeing price increases in line with inflation, these appliances have experienced slower price climbs compared to other goods or services. On…
Off-trade RTD tea volume sales have been growing steadily in Guatemala. Some consumers consider RTD tea to be a healthier option than soft drinks, such as carbonated drinks. Tea in general has a wholesome image in Guatemala, which has had a…
RTD coffee is a small, yet stable category in Guatemala which continues to witness steady retail volume growth in 2023, although there has been a slow down due to price increases. Coffee prices have risen in international markets and this has equally…
After registering two consecutive years of double-digit volume growth during the pandemic, retail volume and value sales of refrigeration appliances in Chile notably declined in 2022, as local consumers changed their purchasing habits. Without access…
Local consumers have become accustomed to living with inflation rates that rank among the highest in the world. Besides structural and monetary causes, inflation is also influenced by people's beliefs about future price trends. Economists refer to…
Due to the lower price points of personal care appliances and the fact that the purchasing process tends to be much quicker than it is for more expensive consumer appliances, category sales have rebounded from the previous year’s decline.
Despite positive sales in certain categories, imported brands encountered significant challenges in meeting consumer demand. Bureaucratic hurdles related to imports created scenarios where retailers struggled to offer various models from different…