Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade…
Concentrates is a category that was historically able to leverage and increase sales during times of crisis, as a cheap substitute for juice. Therefore, the scenario of high inflation Brazilians have faced in 2023 seemed to be an indicator of strong…
As differentiation in carbonates is becoming harder, and consumers are becoming more price-sensitive, players are searching for competitive advantages, such as looking for new claims and improving cost efficiency related to logistics and…
In 2023, bottled water has experienced a significant shift towards sustainability. A notable development was the introduction of Mamba Water, an innovative brand committed to eliminating plastic use by providing mineral water in cans. This move…
Stability and less corruption than peers are cornerstones of Uruguay’s political environment, whilst economic freedom is one of the best regionally. Drought will weigh on short-term economic development, owing to high dependence on agriculture, but…
Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…
Panama’s sales of staple foods are buoyed by extensive urbanisation, the rise of modern grocery retailers and wider product selection. However, in the wake of the COVID-19 pandemic, the resumption of pre-pandemic lifestyles, Russia’s invasion of…
Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges…
The soft drinks industry maintained positive growth in volume terms in 2023, although growth slowed from the previous year, as inflationary pressure undermined economic conditions. Nevertheless, the market did benefit from the revival of tourism.…
Fashion styles and workplace dress codes for men in Argentina have been becoming more casual for several years. This trend has recently been reinforced by changes brought about by COVID-19, most notably the wider adoption of remote/hybrid work…