Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
In 2023, retail adult incontinence in Colombia registered a slowdown in retail volume terms compared to the COVID-19 years. Despite this, retail volume sales exceeded the volume rates recorded in 2019. However, price increases, although smaller…
In 2023, retail adult incontinence in Chile experienced a second consecutive year of double-digit value growth, although this was slower compared to the previous year. However, the dynamics of growth shifted when comparing the light and…
Retail adult incontinence was the shining star of retail hygiene in Brazil in 2023, experiencing remarkable growth in both retail volume and current value terms. Key players such as Essity do Brasil and Ever Green Indústria e Comércio Ltda, amongst…
In 2023, retail sales of adult incontinence products recorded substantial value growth. This growth was largely driven by price increases, as inflationary pressures continued to be felt in the country. The Bolivian market for adult incontinence…
In 2023, both light and heavy incontinence categories experienced moderate growth in Argentina, albeit driven by different factors. Light incontinence products tend to exhibit a more volatile sales cycle, influenced by external factors such as…
Retail volume of sales of nappies/diapers/pants in Uruguay fell considerably in 2023, due to the ongoing decline in the country’s birth rate. In addition, small-scale smuggling from Argentina also impacted local retailers’ sales, although the impact…
In 2023, nappies/diapers/pants in Peru recorded positive growth for both retail value and volume sales. Following the negative impact of COVID-19, when sales declined in line with home seclusion, the nappies/diaper/pants landscape reached 2019 volume…
In Mexico, the demographic landscape is experiencing a notable shift, particularly within the 0-3 year-old population segment. According to the latest data published by the National Institute of Statistics and Geography (INEGI), the country witnessed…
Nappies/diapers/pants in Guatemala registered healthy constant value and moderate volume growth in 2023, partly supported by continuing population growth. While nappies/diapers accounted for most volume sales and registered the highest volume growth,…
In 2023, Ecuador's nappies/diapers/pants landscape recorded a decline in retail value and volume sales. The ongoing decline in the birth rate impacted sales and diminished growth, especially in the newborn segment. In addition, the economic impact of…
In 2023, nappies/diapers/pants in the Dominican Republic recorded double-digit retail value growth, while retail volume was low level, challenged by rising price points. Over the review period, the nappies/diapers/pants industry faced growing…
Nappies/diapers/pants recorded positive retail value growth in 2023 in Costa Rica. Despite rising prices, brand loyalty is generally strong in nappies/diapers/pants, where Huggies and Pampers are the leading choices, and consumers are generally…
In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers…
Despite nappies/diapers in Chile showing signs of volume stabilisation in 2022, the category resumed its historical trend with a single-digit decline in 2023. This contraction aligns closely with pre-pandemic levels, reflecting the ongoing dynamics…
Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours.…
A noticeable trend shaping nappies/diapers/pants in Bolivia since 2023 is the increased demand for larger sizes, particularly XXXG sizes. This surge is attributed to children using diapers for more extended periods, driven by factors such as busy…
Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per…
Menstrual care in Uruguay witnessed a sharp decline in retail volume sales in 2023, with the category contracting for the second consecutive year. Uruguayans are still buying menstrual care products, but many consumers opted to buy these products at…
In 2023, menstrual care in Peru recorded positive retail value sales, driven by price increases. While retail volume remained positive, levels were lower than in previous years. The complex economic context, in addition to the low penetration of…
Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…
Menstrual care in Guatemala registered modest constant value and volume growth in 2023, in spite of continuing rising prices. Continuing population growth supported volume growth. That being said, a large proportion of the population still cannot…
In 2023, the menstrual care landscape in Ecuador showcased a fall in retail value sales while retail volume slowed. A decline in retail value was the result of consumers' increasingly cautious spending behaviour, with political instability and rising…
In 2023, menstrual care in the Dominican Republic recorded positive retail value and volume growth.
Menstrual care in Costa Rica recorded double-digit retail value growth in 2023, driven by prices and the essential nature of the products. To aid sales, sanitary pads, tampons and panty liners had a VAT rate of 1% from 1 February 2023, down from the…
Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought…
In 2023, there was a slowdown in value growth of menstrual care in Chile compared to 2022, accompanied by a decline in volumes across the category except for tampons. This deceleration in value growth can be attributed to the country's economic…
In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the…
Menstrual care in Bolivia witnessed steady growth in 2023, driven by a surge in sales of innovative products. Kotex spearheaded this trend by introducing products that serve dual functions, catering to menstrual care while also addressing urinary…
Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady.…
The main constraints facing local distributors of away-from-home tissue and hygiene in Uruguay was the small-scale smuggling issue in Argentina. In 2023, smuggling became a prominent threat to companies located in border cities, such as Salto and…
In 2023, away-from-home tissue and hygiene in Peru recorded double-digit value growth, benefiting from a return to out-of-home activities following COVID-19. After complex years during the pandemic, a return of students on workers to in-person…
In 2022, away-from-home (AFH) tissue and hygiene in Mexico saw a positive performance as various establishments, such as restaurants, hotels, schools, and recreational venues, began to reopen, or operated at increased capacity. This recovery trend…
Away-from-home tissue and hygiene in Guatemala registered healthy constant value growth in 2023, in spite of continuing rising prices. Value sales mainly consisted of away-from-home tissue, with value sales for AFH adult incontinence being minimal.…
In 2023, away-from-home tissue and hygiene in Ecuador recorded positive double-digit value growth. The start of 2022 was marked by a spike in COVID-19 cases due to the Omicron variant, with fears surrounding the virus impacting away-from-home leisure…
In 2023, away-from-home tissue and hygiene saw double-digit value sales growth in the Dominican Republic. The COVID-19 pandemic led to the temporary closure of businesses, significantly impacting tourism and hospitality, which are essential…
In 2023, the resurgence of tourism in Costa Rica drove notable growth in the away-from-home (AFH) retail tissue sector. From January to June 2023, Costa Rica witnessed a remarkable surge in tourist arrivals, registering a substantial 21% increase…
In 2023 in Colombia, AFH (away-from-home) tissue continued to record positive growth rates, with volume exceeding rates recorded in 2019. This performance was supported by the total return to normality after COVID-19 restrictions were lifted. This…
In 2023, away-from-home tissue and hygiene in Chile recorded a loss of momentum compared to the significant results of 2022, with single-digit value growth. 2022’s double-digit growth was due to the low comparable base, considering that 2021 was…
Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and…
Throughout 2023, away-from-home tissue and hygiene sustained its upward trajectory in Bolivia, benefiting from the complete normalisation of activities and the absence of pandemic-related restrictions. This conducive environment facilitated…
The year 2023 witnessed a notable expansion in the market for away-from-home tissue and hygiene products in Argentina, driven by heightened touristic and gastronomic activities. With more people spending time outdoors and an uptick in inbound tourism…