Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Home Care in Colombia

Feb 2024

In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with…

USD 2,750
Country Report

Home Care in Costa Rica

Feb 2024

While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest…

USD 2,750
Country Report

Home Care in Dominican Republic

Feb 2024

In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate…

USD 2,750
Country Report

Home Care in Ecuador

Feb 2024

Ecuador's GDP has risen steadily in 2023 and is projected to reach growth of 2.1% by the end of the year, whilst unemployment has declined by 3.2%. Despite these positive economic indicators, consumers have been cautious with their spending. High…

USD 2,750
Country Report

Home Care in El Salvador

Feb 2024

Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…

USD 2,750
Country Report

Home Care in Guatemala

Feb 2024

Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a…

USD 2,750
Country Report

Home Care in Honduras

Feb 2024

In 2023, the prices of home care continued to rise, though to a lesser extent than in 2022. Some households turned to lower priced brands and savings formats. Multifunctional cleaning products, such as bleach and powder detergent, remained popular,…

USD 2,750
Strategy Briefing

Home Care in Latin America

Mar 2024

After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023,…

USD 1,325
Country Report

Home Care in Mexico

Feb 2024

In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high…

USD 2,750
Country Report

Home Care in Panama

Feb 2024

Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period.…

USD 2,750
Country Report

Home Care in Paraguay

Feb 2024

In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic…

USD 2,750
Country Report

Home Care in Peru

Feb 2024

Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp…

USD 2,750
Country Report

Home Care in Uruguay

Feb 2024

Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into…

USD 2,750
Country Report

Home Insecticides in Argentina

Feb 2024

All home insecticides categories witnessed a decline in volume sales in 2023 for the second year in a row. In both years, sales declined due to weather-related issues. In 2023, Argentina went through one of the toughest droughts in its history, which…

USD 1,195
Country Report

Home Insecticides in Bolivia

Feb 2024

Volume sales of home insecticides have seen growth in 2023 following two years of decline due to the influx of contraband products, mainly from Argentina and Brazil, driven by currency fluctuations. In 2023, however, the inflationary context in these…

USD 1,195
Country Report

Home Insecticides in Brazil

Feb 2024

In 2023, home insecticides in Brazil posted a marginal improvement in terms of retail value and volume sales compared to the previous year. The most popular format of spray/aerosol insecticides recorded marginal growth, benefiting major players'…

USD 1,195
Country Report

Home Insecticides in Chile

Feb 2024

In 2023, retail volume sales of home insecticides suffered a second consecutive year of double-digit decline, but an expansion in value sales, driven exclusively by high inflation. The category experienced a dramatic rise in prices, making it the…

USD 1,195
Country Report

Home Insecticides in Colombia

Feb 2024

The high cost of living in Colombia has forced many consumers to focus on basic home care products and goods when shopping, which has had a slight impact on home insecticides. The category has also been affected by the shortage of rain in areas like…

USD 1,195
Country Report

Home Insecticides in Costa Rica

Feb 2024

There were significant price rises for home-insecticides in 2023, and in particular for spray/aerosols, as supply chain disruptions still lingered and this resulted in high current and constant value growth. However, despite significant price…

USD 1,195
Country Report

Home Insecticides in Dominican Republic

Feb 2024

Household insecticides in the Dominican Republic are dependent on imports to supply domestic demand. The volatility in raw material and logistical costs in recent years has been reflected in the higher retail prices of these products. In 2023,…

USD 1,195
Country Report

Home Insecticides in Ecuador

Feb 2024

Ecuador's warm and humid tropical climate, mostly in the coastal and Amazon Regions, is favourable to a diverse range of insects, including mosquitoes, ants, and cockroaches, which are common household pests. Spray/aerosol insecticides provide an…

USD 1,195
Country Report

Home Insecticides in Guatemala

Feb 2024

There were significant price rises for home-insecticides in 2023, and in particular for spray/aerosols, as supply chain disruptions still lingered and this resulted in high current and constant value growth. However, despite significant price…

USD 1,195
Country Report

Home Insecticides in Mexico

Feb 2024

Continuing the positive performance seen over recent years, home insecticides saw retail volume and current value growth in 2023. Consumers continued to try and maintain high standards of sanitisation and cleanliness in their homes, including…

USD 1,195
Country Report

Home Insecticides in Peru

Feb 2024

Sales of home insecticides received an extra boost in 2023 due to the considerable increase in temperatures throughout Peru, which was linked to the El Niño and Niño Costero phenomena. This phenomena has increased the presence of insects such as…

USD 1,195
Country Report

Home Insecticides in Uruguay

Feb 2024

Home insecticides registered a fall in volume sales in 2023. One of the factors leading to the decline was a severe drought. With minimal rainfall, there was less standing water, which meant less breeding ground for mosquitoes, which in turn reduced…

USD 1,195
Country Report

Laundry Care in Argentina

Feb 2024

In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics…

USD 1,195
Country Report

Laundry Care in Bolivia

Feb 2024

Laundry care continues to grow in both value and volume terms in 2023, with rising prices, especially in powdered detergents, benefiting value brands, including Chinese brands, Todo Brillo from the local company Industrias Luri, and Uno from Unilever…

USD 1,195
Country Report

Laundry Care in Brazil

Feb 2024

In 2023, laundry care recorded high single-digit current value growth, strongly influenced by consistent sales results by standard liquid detergents, concentrated liquid detergents, liquid fabric softeners and fine fabric detergents. In terms of…

USD 1,195
Country Report

Laundry Care in Chile

Feb 2024

Despite the fact that laundry care is relatively inelastic compared to other home care products, retail volume sales experienced a decline in 2023, driven by a fall in consumers’ purchasing power. In an attempt to save money, many local consumers…

USD 1,195
Country Report

Laundry Care in Colombia

Feb 2024

Retail prices of laundry care products continued to experience significant increases in 2023, with double-digit growth rates well above the rate of inflation. The impact of rising prices varied according to category. While volume sales of powdered…

USD 1,195
Country Report

Laundry Care in Costa Rica

Feb 2024

Laundry care registered healthy current and constant value growth in 2023, though volume growth was much more muted. Powder detergent continued to be the most popular format, followed by liquid detergent. Liquid detergent, however, registered the…

USD 1,195
Country Report

Laundry Care in Dominican Republic

Feb 2024

In 2023, the Dominican Republic continued to witness increases in retail prices of laundry care products. Although these price rises were less acute than the previous year, consumers still looked for cheaper options. Dominicans, especially in…

USD 1,195
Country Report

Laundry Care in Ecuador

Feb 2024

Laundry detergents performed well in 2023 thanks to the return to face-to-face school and frequent uniform washing, with stronger value than volume growth due to price increases. The challenging economic environment, political situation and…

USD 1,195
Country Report

Laundry Care in Guatemala

Feb 2024

Laundry care registered moderate volume growth, supported by continuing population growth. Local company Industria La Popular continued to lead with its numerous detergent brands, including Ambar, Bex and Espumil. However, there was very little…

USD 1,195
Strategy Briefing

Laundry Care in Latin America

Apr 2021

With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent…

USD 1,325
Country Report

Laundry Care in Mexico

Feb 2024

In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more…

USD 1,195
Country Report

Laundry Care in Peru

Feb 2024

Laundry detergents had mixed fortunes in 2023 as Peru faced several challenges. The social conflicts that began at the end of 2022 following the dismissal of former president Pedro Castillo produced numerous production stoppages, which had a negative…

USD 1,195
Country Report

Laundry Care in Uruguay

Feb 2024

Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the…

USD 1,195
Country Report

Polishes in Argentina

Feb 2024

All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…

USD 1,195
Country Report

Polishes in Bolivia

Feb 2024

Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace,…

USD 1,195
Country Report

Polishes in Brazil

Feb 2024

In 2023, polishes recorded low retail value growth, along with negative retail volume sales, whereas in the previous two years, inflation had supported a stronger value performance. This directly relates to the negative performance of floor polish…

USD 1,195
Country Report

Polishes in Chile

Feb 2024

In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of…

USD 1,195
Country Report

Polishes in Colombia

Feb 2024

Despite the strong price increases witnessed in 2023, shoe polishes performed exceptionally well in retail volume terms, with a full recovery above pre-pandemic levels. This trend has been driven by the full return to face-to-face classes in schools…

USD 1,195
Country Report

Polishes in Costa Rica

Feb 2024

Demand for polishes has remained steady over the review period, as consumers continue to regularly use floor and furniture polish, as part of their cleaning routine. That being said, volume growth was muted, as competing products such as surface care…

USD 1,195
Country Report

Polishes in Dominican Republic

Feb 2024

In 2023, floor polish showed steady growth in retail volume terms. However, this product is increasingly impacted by surface care and floor cleaning alternatives, which claim to polish surfaces as well as providing cleaning and disinfection…

USD 1,195
Country Report

Polishes in Ecuador

Feb 2024

Shoe polish, the largest category within polishes, recorded strong double-digit value and volume growth in 2023, with sales driven by the reopening of schools. 2023 was the first year of a full return to in-person classes after pandemic-related…

USD 1,195
Country Report

Polishes in Guatemala

Feb 2024

Polishes are typically consumed by a relatively small proportion of the population in Guatemala, led by shoe and furniture polishes. These products are not seen as household essentials by most in the country and given the high rates of poverty, these…

USD 1,195
Country Report

Polishes in Mexico

Feb 2024

Polishes recorded another year of modest retail volume growth in 2023, with sales returning to the pre-pandemic level, with more significant current value growth. Volume growth was driven largely by shoe polish, supported by the revival of…

USD 1,195
Country Report

Polishes in Peru

Feb 2024

Sales of polishes plummeted in retail volume terms in 2020 following the outbreak of COVID-19 with consumer priorities switching to more essential needs. Although the pandemic is now over volume sales remain well below pre-pandemic levels with demand…

USD 1,195
Country Report

Polishes in Uruguay

Feb 2024

Polishes registered a steep volume fall in 2023, with all segments within polish registering a decline. Increasingly polishes are losing out to products within surface care such as multi-purpose cleaners, which are generally more affordable, as well…

USD 1,195
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