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Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Alcoholic Drinks in Bolivia

Jun 2024

Growth in total volume sales of alcoholic drinks in Bolivia in 2023 was considerably slower than that recorded in 2022. This was mainly due to the stabilisation of on-trade demand, which had rebounded strongly in the previous two years in tandem with…

USD 2,450
Country Report

Wine in Colombia

Jun 2024

Following the strong growth recorded in 2022, demand for wine in Colombia slowed down in 2023. The decline in volume and value sales can be attributed to the country's economic situation, where high inflation rates and low economic growth have…

USD 1,195
Country Report

Wine in Argentina

Jun 2024

In 2023, wine in Argentina experienced its third consecutive decline in total volume consumption. This was primarily due to a severe drought that significantly impacted wine production. Additionally, wine crops suffered from a frost in November 2022,…

USD 1,195
Country Report

Spirits in Colombia

Jun 2024

Spirits faced a challenging year in 2023 due to the complex macroeconomic environment, high inflation rates and low economic growth in Colombia. Consumers traded down between categories and brands due to lower purchasing power. Although the total…

USD 1,195
Country Report

Spirits in Argentina

Jun 2024

Spirits sales exhibited stagnation in terms of total volume in Argentina in 2023, as consumers' purchasing power deteriorated against rampant inflation. However, some spirits continued to outperform, notably bitters, which hold the majority of…

USD 1,195
Country Report

Rtds in Colombia

Jun 2024

Although the consumption of RTDs is still small in Colombia, this is the fastest growing category within alcoholic drinks in 2023. RTDs continue to draw the attention of younger adults, not only due to the lower alcohol content and sweeter flavours,…

USD 1,195
Country Report

Rtds in Argentina

Jun 2024

The year 2023 witnessed a challenging landscape for Ready-to-Drink (RTDs) sales in Argentina, predominantly shaped by the pervasive grip of inflationary pressures. This economic phenomenon exerted significant strain on the purchasing power of…

USD 1,195
Country Report

Cider/Perry in Colombia

Jun 2024

In 2023, demand for cider/perry declined in Colombia where consumption of cider is very low and by far the smallest of the five main alcoholic drinks categories. Most local consumers are not aware of this product, because of its limited availability…

USD 1,195
Country Report

Cider/Perry in Argentina

Jun 2024

Despite the economic crisis, cider sales exhibited positive growth in Argentina in 2023. This growth was driven by an increasing number of consumers regularly choosing cider over sparkling wine and beer. Significant investments were observed from…

USD 1,195
Country Report

Beer in Colombia

Jun 2024

Beer in Colombia achieved positive retail volume growth in 2023, despite the inflationary pressures impacting consumers’ budgets. The affordability of beer compared to other alcoholic drinks supported category sales, although there was a notable…

USD 1,195
Country Report

Beer in Argentina

Jun 2024

In 2023, beer in Argentina experienced negative growth, primarily influenced by a combination of rampant inflation and increasing costs of essential goods such as energy and food. These economic challenges significantly impacted both companies and…

USD 1,195
Country Report

Alcoholic Drinks in Colombia

Jun 2024

2023 was a more challenging year for alcoholic drinks in Colombia, both in the retail channel and the on-trade including bars, restaurants and night clubs. After the strong growth recorded following the end of the pandemic, high inflation impacted…

USD 2,450
Country Report

Alcoholic Drinks in Argentina

Jun 2024

Argentina found itself navigating through turbulent economic waters in 2023, grappling with political dysfunction and economic instability against the backdrop of one of the world's highest inflation rates. The prevailing macroeconomic environment…

USD 2,450
Country Report

Alcoholic Drinks in Honduras

Jun 2024

Steady economic growth in Honduras in 2023 boosted consumption and demand for beer, wine, spirits, and RTDs, with beer being the largest category. Sales through restaurants, bars, and nightclubs continued to grow, with a recovery in the on-trade…

USD 2,450
Country Report

Wine in Dominican Republic

Jun 2023

While beer suffered volume decline in 2022, the picture was much more positive for wine, with double-digit volume growth, in spite of high inflation stemming from an energy crisis caused by the war in Ukraine. That being said, the appreciation of…

USD 1,195
Country Report

Wine in Brazil

Jun 2023

Still light grape wine in Brazil predominantly consists of still red wine, which accounted for three quarters of total volume sales in 2022. This category is heavily reliant on imports. However, inflation and increased costs in Europe led to higher…

USD 1,195
Country Report

Spirits in Dominican Republic

Jun 2023

Overall, spirits registered a slight increase in volume sales in 2022, but performance varied widely across different products. Spirits that registered healthy growth were premium offerings of tequila (and mezcal), as well as whiskeys, with some…

USD 1,195
Country Report

Spirits in Brazil

Jun 2023

Whiskies experienced rapid total volume growth in Brazil in 2022, even amidst the challenging macroeconomic conditions and the income constraints of Brazilian consumers. The whiskies renaissance in Brazil can be attributed to various trends,…

USD 1,195
Country Report

Rtds in Dominican Republic

Jun 2023

RTDs in Costa Rica are growing in popularity, especially among younger consumers as they are often sweet and this suits a less developed palette. In 2022, RTDs registered healthy double-digit volume growth. However, in spite of this significant…

USD 1,195
Country Report

Rtds in Brazil

Jun 2023

While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices…

USD 1,195
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