Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Volume sales continued to be low for RTDs in 2023, and registered only minimal volume growth. Younger adult consumers of legal drinking age are the target audience, and these younger consumers are now more looking for alcoholic drink as an…
An ageing population supported continued healthy value and volume growth of Rx/reimbursement adult incontinence in Kazakhstan in 2023. However, with the economy under strain, coupled with the consumer group expanding, the government is considering…
Ketchup and mayonnaise are recording further volume growth in 2023. Ketchup is a well demanded product in Kazakhstan and with plenty of meat dishes being a part of the local cuisine, spicy versions such as zhelanyja “for shahshlyk” are popular. Sales…
In 2022, the savoury snacks category experienced considerable price inflation, which was associated with an increase in the cost of logistics and raw materials, and prices have continued to rise in 2023. The category has shown moderate growth in…
While skin care in Kazakhstan saw moderate sales volume growth in 2023, its full potential was hampered by supply chain disruptions and raw material shortages. These challenges forced some consumers to switch from premium to more affordable brands,…
Smokeless tobacco, e-vapour products and heated tobacco in Kazakhstan faced significant challenges at the end of the review period. Heated tobacco products, by far the biggest category in terms of retail value sales, posted declines in retail volume…
There was a significant increase in the price of food products, including in the snacks category, in Kazakhstan in 2022. The confectionery and sweet biscuits categories showed the most growth in value terms, as manufacturers had problems with the…
Soft drinks in Kazakhstan recorded positive growth in 2023, maintaining its upwards trajectory in both volume and value terms. The general drivers of growth for all categories include population growth, especially among the younger demographic,…
Spirits in Kazakhstan registered a fall in volume sales in 2023. Vodka continued to dominate spirits, accounting for nearly 80% of total volume, thus shaping the overall trends in spirits. Despite vodka's traditional significance in Kazakh culture,…
Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.