Kazakhstan

Coffee is expected to see a more positive performance in volume terms in 2023 compared to 2022 with a slight decline in price growth. The coffee market in Kazakhstan is continuing to expand as a result of the growing coffee culture due to the…

With COVID-19 related restrictions lifted, the colour cosmetics category witnessed renewed saturation in Kazakhstan in 2023. Product ranges are returning to pre-pandemic levels, reflecting a strong consumer desire after a period of limited choice.…

Concentrates is not a popular drink in Kazakhstan, with limited and stagnant value sales in 2023. Powder concentrates dominate and consumption is mainly supported by baby boomers who associate powder concentrates with communist times and in…

In general, consumer health in Kazakhstan is performing well towards the end of the review period. However, high inflation, increases in the costs of raw materials for the production of medicines and changed or disrupted logistics/supply routes have…

The cooking ingredients and meals market in Kazakhstan has almost fully recovered from the negative impact of the COVID-19 pandemic. In 2023, inflation in the country slowed and prices declined in a number of categories compared to 2022, including…

Cough, cold and allergy (hay fever) remedies is experiencing a level of stabilisation in 2023. Following strong retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, almost all categories are projected to see slower retail volume…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the economy and leading to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to…

Deodorants in Kazakhstan witnessed steady growth in volume terms in 2023. This can be attributed to active promotion by manufacturers and an expanding consumer base. The influx of immigrants into the country has contributed to this rise. Despite…

While depilatories in Kazakhstan continued to show value growth in 2023, it was at a more moderate pace compared to 2022, when significant price increases due to supply chain disruptions were observed. This stabilisation reflects a recalibration of…

Over 2023, dermatologicals is expected to see fast retail current value growth across categories, supported by rising prices amid a highly inflationary climate. In retail volume terms, growth is set to be positive, if more moderate than in current…

Dietary Supplements in Kazakhstan remains an attractive proposition for manufacturers and distributors in 2023, as their prices are not regulated by the Tariff Regulatory Authority. Dietary supplements continues to grow healthily in retail volume and…

Over 2023, digestive remedies is projected to see good retail volume growth and faster retail current value sales, supported by inflationary pressure on prices. The heightened stress and anxiety and a tendency among some consumers to overeat or fall…

Direct selling registered constant value growth in 2022, in spite of high inflation, which was mainly caused by the war in Ukraine. With concerns surrounding COVID-19 putting a spotlight on the concept of preventive health, many Kazakhstanis have…

Dishwashing in Kazakhstan posted positive steady growth in terms of both volume and value sales in 2023. Hand dishwashing continued to account for a greater proportion of sales, with the penetration of dishwashers remaining quite low in the country.…

Drinking milk is expected to register moderate volume growth in 2023, partly supported by continuing population growth. In addition, prices are expected to stabilise, and this is also expected to support volume sales. Shelf stable milk continues to…

Sunflower oil dominates edible oils and consequently determines the overall market performance. Following price increases for sunflower oil in 2022 due to a rise in the cost of raw materials and logistics, prices declined in 2023 in the global…

Energy drinks remained the most dynamic area in soft drinks; however, growth has slowed in 2023 due to gradual market saturation and media coverage of the potential health risks associated with these drinks. Furthermore, there has been increased…

Fragrances in Kazakhstan witnessed a shift towards premium fragrances in 2023. This product area experienced the fastest growth in both volume and value terms during the year. This trend can be attributed to several factors, including a younger,…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

In 2023, the gum category is set to see a slight increase in volume terms. This is due to the fact that the impact of the COVID-19 crisis has waned and the population has returned to a more normal lifestyle. In this context, with much higher levels…